What is Sugerman's Slippery Slide?
Texts for filling sites are necessary in order to acquaint buyers with the specifics of the work and the benefits of the product. However, the problem with using content is that no one wants to read the sponsored posts.
An advertisement written according to the principle of Sugerman's "slippery slide" allows you to attract attention and keep it. A well-known copywriter suggested creating texts in a new way, enticing and keeping readers in suspense. Maintaining curiosity - best encourages users to explore the entire text.
Reading time: 5 min.
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