To fill a new site with fresh information, you need to find out what a content plan is and how to write it. The content plan allows you to structure the data required for publication on the portal pages. You no longer need to think about which topic to choose, because everything is clearly spelled out in the plan.
Reading time: 5 min.
There are many factors that influence the ranking of text in a search engine. One of them is content uniqueness. It has less effect than behavioral factors, but allows you to take a high position in the ranking. Some companies decide to abandon the high level of uniqueness, preferring the benefits of the material.
Reading time: 5 min.
Paper letters have lost their relevance, and e-mail is used for business correspondence. This category includes messages regarding the main activities of the company and various issues that its representatives can discuss among themselves. There are certain rules that must be followed in official correspondence.
Reading time: 6 min.
In the text, every part is important, and the conclusion of the article is one of them. Internet users who are interested in the content offered on the site are likely to read it to the very end. Competent summing up will help the reader to structure the information received.
Reading time: 5 min.
Writers often don’t know how to come up with a title. After all, this is the first thing the reader gets to know before getting acquainted with the content. An overwhelming number of informational articles fail to catch the audience’s attention due to a poorly composed headline. A text with an unfortunate title will not be read, no matter how useful and interesting it is. This option is not suitable for business development and profit making.
Reading time: 7 min.
Press releases are gaining in popularity every year. Not so long ago, they were used only in print media, and now they are posted on online portals. Such texts are interesting to readers, so they should be written in a simple and understandable language.
Reading time: 7 min.
There are many techniques for creating copy, one of which is freewriting. This is a style of free writing articles that can be limited in volume or time spent. At the same time, it is not allowed to analyze, criticize, pay attention to proofreading and correction of errors. The stream of thoughts should be on paper as quickly as possible. Freewriting technique involves the deployment of a topic of interest without a specific task. You don’t have to show the content to anyone.
Reading time: 5 min.
Writing texts may seem like an easy task only at first glance. By studying the information on creating articles, you can find new techniques and terms every day that improve the structure of the text. Longread is worth noting among such concepts. This term is used more and more often, but few people know what it is. Longread is a voluminous text that will contain basic concepts on a given topic.
Reading time: 6 min.
Have you ever noticed that some article is easy to read, and some you want to close after the first paragraph? Even short posts can be hard to read. Any text can be colored, so much so that it will be read avidly. The rhythm of the text is what sets the tone for the future article.
Reading time: 5 min.
Copywriters are often faced with such a request from a client as a request to write a scientific review. Before describing how this material is created, let’s first define what constitutes a scientific review article. The purpose of this type of material is to acquaint the reader with the result of analysis, research, discussions on various topics in a concise form. In other words, a scientific review article is a collection, discussion of already written materials.
Reading time: 5 min.