Blog

img
What is speechwriting?

Public speaking scares many people who are not prepared for this kind of activity. Watching famous personalities on television, it seems that each of them has the gift of expressing their thoughts eloquently. Even trivial gratitude to the family gives the impression of talent.

Reading time: 6 min.
read more...
img
What is Sugerman's Slippery Slide?

Texts for filling sites are necessary in order to acquaint buyers with the specifics of the work and the benefits of the product. However, the problem with using content is that no one wants to read the sponsored posts. An advertisement written according to the principle of Sugerman's "slippery slide" allows you to attract attention and keep it. A well-known copywriter suggested creating texts in a new way, enticing and keeping readers in suspense. Maintaining curiosity - best encourages users to explore the entire text.

Reading time: 5 min.
read more...
img
Text nausea: the norm and how to measure it

The task of a copywriter is to prepare quality texts for promotion in search engines. Bots of well-known search engines analyze the content of pages and offer users relevant content. In order for the algorithms to consider the content of the site to be relevant to the query, you will have to work a little.

Reading time: 6 min.
read more...
img
What is lemmatization

There are many ways to analyze the original test. Many of them take into account the word order in the sentence, grammar structure and content syntax. Before starting to analyze the content, you need to familiarize yourself with the individual words.

Reading time: 5 min.
read more...
img
Stationery in the text: how to find and remove

In the official business style, there are stable speech turns – clericalism and speech stamps. They fit perfectly into business letters, official invitations, laws. But in informational texts, such statements are inappropriate. The article will be too bland. Specific terminology and complex phrases will not be clear to the average reader. The text will be uninteresting and most likely not read.

Reading time: 6 min.
read more...
img
What is author translation

There is no unambiguous definition of the concept of an author’s translation. Many experts give different explanations for this type of activity. Basically, the author’s translation relates to the topic of cinema. Translations of actors’ speech require a lot of skill and professionalism. You can read various articles on this topic, from which it becomes clear that such translations are a specific area of ​​work.

Reading time: 5 min.
read more...
img
How to create a content plan for a website

To fill a new site with fresh information, you need to find out what a content plan is and how to write it. The content plan allows you to structure the data required for publication on the portal pages. You no longer need to think about which topic to choose, because everything is clearly spelled out in the plan.

Reading time: 5 min.
read more...
img
How to make text more unique

There are many factors that influence the ranking of text in a search engine. One of them is content uniqueness. It has less effect than behavioral factors, but allows you to take a high position in the ranking. Some companies decide to abandon the high level of uniqueness, preferring the benefits of the material.

Reading time: 5 min.
read more...
img
How to write a business letter

Paper letters have lost their relevance, and e-mail is used for business correspondence. This category includes messages regarding the main activities of the company and various issues that its representatives can discuss among themselves. There are certain rules that must be followed in official correspondence.

Reading time: 6 min.
read more...