*(In technical texts, uniqueness is discussed individually).
3.3usd
Most authors perceive writing texts for social networks as a type of copywriting. SMM copywriting is a special type of content with completely different rules. Social marketing is a tool aimed at promoting a company or brand, which is why a copywriter with a portfolio is practically indispensable.
Copywriting for social media is significantly different from regular writing. Here, you need to consider not only the psychology of the audience, but also the platform on which the posts will be published. For example, Facebook is a platform where most of the audience consists of people with business skills and high social status. On Instagram, there is a greater emphasis on visuals than on text. However, a complete lack of text can have a negative impact on the account’s reach.
An author creating posts for social media should be well versed in the chosen online platform and know the target audience for which these posts are being created.
In addition, writing custom posts has some peculiarities, so the following rules must be followed:
The last point is quite important, as a content plan saves the copywriter from the headache of wondering what to tell subscribers today.
Copywriting on social media: types of content
While several types of copywriting are used when writing regular texts, such as sales, SEO, technical, and informational, copywriting on social media is a little more diverse. At the same time, posts should be alternated, rather than publishing only sales content.
The following types of content work well on social media:
Sales. The goal is to attract potential buyers to make a purchase. At the same time, a copywriter who writes posts for social media must convey the essence of the offer in as concise a form as possible.
Informational. Such posts usually contain information about the product, interesting facts, etc.
Useful. Here you can talk about the benefits of the product, its components, etc.
Engaging. The goal of this type of content is to increase the page’s reach. This can be a provocative post, a contest, a game, i.e. a post aimed at attracting an audience.
Entertaining. Such posts are aimed at distracting subscribers from sales, information, and usefulness. Here you can make an interesting selection on the topic of the account or something else.
Viral. This content refers to posts with the highest number of saves, reposts, likes, and comments.
In other words, the user should receive information in doses. If there is nothing in the profile except pictures or intrusive advertising, and no sales, then they are unlikely to stay here for long. Therefore, it is recommended to draw up a content plan for a minimum of two weeks and a maximum of one month.
Finding a copywriter who would be responsible for content on social media is not difficult today. It can be either an author from a freelance exchange or an independent contractor. However, in the first case, there is a risk of receiving low-quality content and misunderstanding how and what to do, and in the second case, the customer may be put off by the price of the copywriting service. Therefore, many clients prefer to order copywriting for one of the social networks from a content studio.
The main advantage is the cost of the service, which is two to three times lower than that of an independent copywriter. In addition, the quality remains high, and the client receives content that works to attract new subscribers and, as a result, potential buyers.
At the Fabrika Slov copywriting studio, you can order texts for any social network, and the authors will study the target audience and write a post according to SMM rules.
Most authors perceive writing texts for social networks as a type of copywriting. SMM copywriting is a special type of content with completely different rules. Social marketing is a tool aimed at promoting a company or brand, which is why a copywriter with a portfolio is practically indispensable.
Copywriting for social media is significantly different from regular writing. Here, you need to consider not only the psychology of the audience, but also the platform on which the posts will be published. For example, Facebook is a platform where most of the audience consists of people with business skills and high social status. On Instagram, there is a greater emphasis on visuals than on text. However, a complete lack of text can have a negative impact on the account’s reach.
An author creating posts for social media should be well versed in the chosen online platform and know the target audience for which these posts are being created.
In addition, writing custom posts has some peculiarities, so the following rules must be followed:
The last point is quite important, as a content plan saves the copywriter from the headache of wondering what to tell subscribers today.
Copywriting on social media: types of content
While several types of copywriting are used when writing regular texts, such as sales, SEO, technical, and informational, copywriting on social media is a little more diverse. At the same time, posts should be alternated, rather than publishing only sales content.
The following types of content work well on social media:
Sales. The goal is to attract potential buyers to make a purchase. At the same time, a copywriter who writes posts for social media must convey the essence of the offer in as concise a form as possible.
Informational. Such posts usually contain information about the product, interesting facts, etc.
Useful. Here you can talk about the benefits of the product, its components, etc.
Engaging. The goal of this type of content is to increase the page’s reach. This can be a provocative post, a contest, a game, i.e. a post aimed at attracting an audience.
Entertaining. Such posts are aimed at distracting subscribers from sales, information, and usefulness. Here you can make an interesting selection on the topic of the account or something else.
Viral. This content refers to posts with the highest number of saves, reposts, likes, and comments.
In other words, the user should receive information in doses. If there is nothing in the profile except pictures or intrusive advertising, and no sales, then they are unlikely to stay here for long. Therefore, it is recommended to draw up a content plan for a minimum of two weeks and a maximum of one month.
Finding a copywriter who would be responsible for content on social media is not difficult today. It can be either an author from a freelance exchange or an independent contractor. However, in the first case, there is a risk of receiving low-quality content and misunderstanding how and what to do, and in the second case, the customer may be put off by the price of the copywriting service. Therefore, many clients prefer to order copywriting for one of the social networks from a content studio.
The main advantage is the cost of the service, which is two to three times lower than that of an independent copywriter. In addition, the quality remains high, and the client receives content that works to attract new subscribers and, as a result, potential buyers.
At the Fabrika Slov copywriting studio, you can order texts for any social network, and the authors will study the target audience and write a post according to SMM rules.