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Who needs ad copywriters and what they do

At first glance, it seems that the work of a copywriter does not require additional effort. The customer sends the assignment, the author will get acquainted with the topic and start writing the text. Correctly composed sentences, entered keys – and the article is ready. But in order to attract customers, you need interesting content. Advertising copywriting is focused on increasing the number of readers, conveying the main idea without unnecessary water. From the first try, few people manage to create truly high-quality articles.

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Fact checking when writing content, or how an author can check facts

Users love to read articles filled with truthful information. The presence of errors or misrepresentation will lead to a decrease in brand reputation. Companies are also not interested in misinformation. The slightest mistake or typo can instantly get into customer stories, and the brand will be associated with just such memes. To avoid such mistakes and the spread of false information that diminishes trust, it is necessary to use fact-checking.

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How to create a memorable company slogan?

How to quickly attract the attention of the target audience to a new brand? You need to create a good slogan and logo. A slogan is a short phrase that characterizes a company. Such words are needed to effectively promote a brand and increase customer loyalty. Customers will associate the slogan with your company and will quickly remember it due to its concise form.

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How to increase sales with sales copy

Every entrepreneur is interested in increasing the number of sales. To do this, it is necessary to increase the size of the average check – money that comes to the cashier from buyers. Upselling will help to achieve the optimal indicator. For online stores, the best way is to create content that includes words that increase sales.

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How to learn to write articles quickly

The speed of work of each author is very different. One prints very quickly, productivity will be up to 30 thousand characters daily. Another is more focused on quality, so the limit will be 5-10 thousand characters.

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How to write the text «About us» for the site

Companies that are just starting their online business are creating new sites. To attract customers, a web resource must be filled with interesting content. To do this, it is filled with articles with key queries, blogs, contact details and an «about us» page.

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Suggestive text in copywriting

The copywriter's job is to influence the reader and prove the usefulness of the product or service described. Various NLP methods and many other tricks are used to influence the target audience. One of these is suggestive text.

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What is speechwriting?

Public speaking scares many people who are not prepared for this kind of activity. Watching famous personalities on television, it seems that each of them has the gift of expressing their thoughts eloquently. Even trivial gratitude to the family gives the impression of talent.

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