Blog

img
SEO text: optimal article size

Writing texts for website promotion requires the fulfillment of many additional conditions. The division into subheadings, a simple explanation of thoughts and compliance with the requirements of the search engine are not all the factors that will affect the success of the publication. To understand what is the optimal text length for SEO, it is necessary to conduct a small but useful study of materials from previous years.

Reading time: 7 min.
read more...
img
Correct TT: what does the job look like for a copywriter

Writing texts for a website or blog looks like a simple and uncomplicated task, but this opinion is deceptive. The work of a copywriter must comply with the terms of reference for copywriting, which includes the customer's requirements for future content. Neglecting to compile the correct list negatively affects the result, so it is worth studying the characteristics of a quality assignment.

Reading time: 7 min.
read more...
img
Dash and Hyphen: Differences in Text

Writing texts requires the use of punctuation marks. This requirement should not be neglected, since they help to simplify the perception of information. The absence of separating marks indicates that the author is poorly educated, unfamiliar with the rules of writing, and this is a bad form. In order not to be among those who misuse dashes and hyphens, you should pay attention to the basic requirements. A brief guide can make it as easy as possible to get acquainted with the correct placement of dashes.

Reading time: 6 min.
read more...
img
Page indexing: how to check the status of your article

Search engines work according to a certain algorithm, but it is impossible to know all the details of the settings. For this reason, authors need to fulfill the explicit requirements of robots that affect the indexing time of Yandex and Google. To do this, they use a special “ritual”, which will clarify information about the status of the article and improve search results.

Reading time: 5 min.
read more...
img
Proofreading text by a copywriter: useful tips

Well, your text is ready, and it remains to proofread before submission or placement. This will allow you to detect errors and other inaccuracies that have a detrimental effect on the quality of the content. You should not skip the verification stage, even in cases where there are no professional editing skills. By refusing proofreading, you lose the opportunity to make the text better.

Reading time: 6 min.
read more...
img
Transactional emails: increase brand loyalty and trust

Transactional emails are a response to a customer action. They do not contain advertising - they are notifications about completed transactions, adding goods to the cart, receiving an order, the selected delivery method, and so on. The peculiarity of such mailing is that the notification must be sent instantly. The user will be able to verify that the action taken was recorded in the system.

Reading time: 5 min.
read more...