
Stop words in copywriting can be compared to a red traffic light sign. What is a stop word? These are phrases, words, word forms that do not carry any semantic load. They can be easily replaced or dropped from the article. Stop words in copywriting make the text uninformative and insipid. Search engines ignore such material, as a result – the result of being in the top results is small. The picture looks no less sad when customers are asked to write an SEO text, and even using a large number of «keys» for a couple of thousand characters.
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