Meta tags for text: Title and Description

Reading time: 6 min.

Surely you have wondered why you need to use meta tags before publishing materials. In simple words: article markup helps algorithms determine the topic and recommend the text for reading. Thus, using tags, it is possible to improve search results and increase conversion.

Studying the specifics of writing a description will allow you to achieve the desired result. Tips from professionals will help you write meta tags for your article. The recommendations are divided into several categories depending on what you will use electronic markup for.

Title: role, requirements and features

How to write meta tags

Title is a brief description of the content of the article. Often you need to place several key queries in one sentence at once, while avoiding overspam. Thus, the prepared Title will be displayed on the search page and used to rank the specified page.

To understand how to write meta tags correctly, you should familiarize yourself with the requirements for the title:

  1. Accommodation. Firstly, a title is needed for all materials on the site. Secondly, the created offer is placed in the page code. To do this, add the title to the HEAD section.
  2. Requests. The title includes high-frequency queries, since the frequency of impressions in search results depends on this. It is also worth considering that repetition of words is not advisable.
  3. Size. The optimal length is up to 70 characters. To avoid saving characters, do not add the site name. The system automatically takes into account the domain on which the article is posted.

The selection of search queries to be used must be relevant to the content. Checking the consistency of the article and the added description affects the promotion results. Since the meta tag is a unique characteristic of the page, take care that titles are not repeated.

How to write meta tag Description

Users need a description of an SEO page to quickly evaluate the content. Here you should add the advantages of your company (product, online store), using relevant key queries. Description also affects the position of search results, so avoid any repetitions of phrases other than semantic ones.

Creating this meta tag to describe a blog page is a little easier than the previous title. This is due to the fact that:

  1. The size has been increased to 300 characters. The description contains keywords that are mentioned on the specified page.
  2. The frequency of requests plays a role. High frequency “keys” should be used at the beginning of the description.
  3. Minor overlaps are allowed. Title and description meta tags should not coincide with each other or with other pages.

The meaning of the definition is to indicate the advantages of purchasing or ordering services. That is, the meta description of an article is what is perceived as an advertisement. Conveying the meaning is necessary to attract interested users and motivate them to read. You can also add a call to action here.

How to write meta tags for website pages

Once you understood the basics of writing meta tags, the questions became noticeably fewer. Thus, repetitions of words and descriptions for different landing pages deserve special attention. The next step is to generate a set of key queries that are used to promote the site.

To do this, you will need to check the semantic core of the selected page. You need to use the names of a locality (district) in cases where ordering in other regions is not available. Thanks to this, visitors from Kyiv will immediately know whether your offer meets their requirements.

The call to action should be clear, simple and understandable. Invite your audience to explore products and services, point out the benefits of the choice, and emphasize the company’s strengths.

What else do you need to know about how to correctly write title and description on an article? Please note the following:

Collecting and preparing a semantic core will allow you to correctly use meta tags and comply with the given structure. Since they indicate the main advantages, the user can first evaluate the suitability of the request and proposal. Any tag matches result in cross-ranking of pages. As a result, algorithms evaluate articles as irrelevant and reduce the rating.

You can avoid this by knowing what meta tags are and how to use them. Follow the recommendations so that your promotion brings results in a short time.

You might be interested