Content Distribution, or How to Make Text Popular

You can write a good and useful text, but what to do next? Of course, you can choose a new topic and continue working, but that’s not the point now. Content distribution will help make your article popular and create your own brand. Fortunately, today there are no problems with creating your own strategy and telling all interested readers about your achievement.

Who needs text distribution

Distribution of any content is the publication of materials (guides, reviews, life hacks) on the Internet. But most of the questions remain open. Let’s start answering them in order and first consider who needs to share their articles on various platforms.

The author of an interesting publication uses distribution as a way to increase the readability of their articles. Business representatives do the same: it is very important to show new material to as many users as possible. Thanks to the right promotion strategy, you get:

1. Increased coverage. Publishing an article (case, advice, etc.) on external resources helps readers remember it. Some interested users will want to learn more, while others will come to your site for another portion of useful content.
2. Brand awareness. To make readers open your blog using a published post, add links to it. Anchors help attract targeted traffic and increase company awareness. Users who know about your work are likely to continue to be interested in offers.
3. Increased traffic. Organic traffic is distinguished by interest in products and services. The content distribution strategy includes attracting users who will help promote the site. Algorithms evaluate resource traffic as one of the relevance indicators.

Popularization of content that mentions the company name in any way leads to increased brand awareness. A positive reputation is an additional benefit that you get from posting articles.

Which type of distribution is the best

There are only three types.. The most attractive option is free. The advantages include no payment for publication, easy search for suitable sites, and brand popularization. To use them, consider:

• who will write and correct errors;
• which external platforms are suitable for you;
• will you promote the publication.

Copywriters and editors do not provide services for free, so you will still have to invest some money for writing. The site where you can post articles for free does not have to be only yours. Partner pages and social networks are suitable for posting materials. This type of content distribution is responsible for what and where to promote.

Paid content distribution to expand the audience is buying space on a third-party site. The number of options is increasing, which makes it attractive. The cost depends on the type of the chosen platform, and advertising on social networks has become a popular method of promotion.

Organic promotion is the most profitable opportunity. Published articles attract the attention of regular readers and customers. If they take screenshots of useful parts of the text and distribute them in any way, you are on the right track.

Effective platforms for content promotion

It wouldn’t hurt to also talk about how to build content distribution. The strategy includes finding a platform where texts on relevant topics will be posted. The ideal way to generate targeted traffic is to develop corporate accounts in social networks. Among them, the most effective are Instagram, Telegram, Facebook.

If this option seems too simple, there are others. But to determine the appropriate resource for disseminating information, follow the recommendations:

1. Effective marketing using articles requires choosing an appropriate platform. When choosing a preferred one, evaluate the reach of posts and traffic. Organic traffic on the site is an advantage.
2. The results of popularization are based on audience research. Successful promotion is possible if you have identified your client. Preparing materials that resonate with the opinions of users is an excellent choice.
3. Think about combining the proposed text with other works on the site. Profile channels help promote the brand when the audience intends to read the article to the end. For this, thematic platforms are chosen.

Conversion rates demonstrate whether the choice was correct. If the results do not meet expectations, you need to change the approach to writing and selecting sites. Frequent profile visits allow you to benefit from proven methods of distributing content through social networks.