The main page of the site is its «face», the first impression that users get when visiting the resource. It is from the main page of the web portal that most visitors begin to get acquainted with the brand, product or service. The further actions of the user, conversion and the person’s desire to stay on the site depend on how competently and tenaciously the text is written.
It is important to remember that the text for the main page of the site should not be static. It will be effective and efficient if you regularly update the information, add new offers and promotions. This not only retains the interest of existing users, but also attracts new ones. The main thing is that you will stand out from the competition. How to write useful text for the main page and learn the nuances of creating content – further in the article.
Quality creation of content for the main page of a web resource plays an important role. The main reasons for this are:
The text for the main page is a kind of hook that can «hook» the client, make him want to go further, to other pages and, as a result, lead to the target action. Convincing headlines, bright phrases, search engine keys and creative slogans will help to distinguish your Internet resource from many similar ones. It is necessary to understand that most users spend no more than 15 seconds on the main page. It is during this short period of time that you need to have time to interest him.
Informative, high-quality text content of the site is a guarantee that the potential client will perform the target action (for example, leave a request) or return to you again. Clear, concise and well-structured information speaks of the professionalism of the company, its confidence in its services and products. The introduction of keywords into SEO text on the main page of a web resource allows you to promote the site in a search engine. This is one of the reasons why semantic content is often ordered from copywriters.
A well-written text can encourage visitors to take certain actions:
Calls to action should be unobtrusive and clear, without causing negative emotions in the user.
The main page of a website is the business card of any company. It sets the overall impression and can play a key role in the visitor’s decision – to stay on the site or leave.
Welcome text for a website is not as difficult to write as it seems. A certain algorithm of actions will help with this. First of all, you need to:
Creating text for the main page of a website is an art that requires understanding the needs of the audience and the skills of structuring information. The above procedure helps and explains how to write the perfect and enticing text for the main page of a website with relevant content.
The text should be understandable to the reader and answer his question. In other words, he should find a solution to the problem on your site. Short text constructions with bulleted or numbered lists structure the content, thereby focusing the user’s attention on the necessary details. The structure and logic should be built gradually. For this, you can use a text constructor with a clearly defined algorithm:
Also use customer reviews, work cases, statistics, figures (number of satisfied customers, etc.). It would not hurt to mention a guarantee, assistance, support.
Use keywords – queries by which people search for the necessary information on the Internet. Correctly specified SEO keys, unique texts can raise the site in the top search engine results. Do not forget that the text on the main page should contain a small number of characters. This is not an article for a blog, but structured information about your company. Originality is important because search engine algorithms identify duplicates and lower the site’s ranking.
If you don’t know what to write on the main page of the site, then it is important to indicate:
Support the user with an information section, where there will be: portfolio, contact information, active links, answers to frequently asked questions. Write in a «live», understandable language. The client should not have to guess what you wanted to say. Then there is every chance that the visitor will stay on the site and become your buyer.
