The task of a copywriter is to prepare quality texts for promotion in search engines. Bots of well-known search engines analyze the content of pages and offer users relevant content. In order for the algorithms to consider the content of the site to be relevant to the query, you will have to work a little.
Several metrics are used to assess the usefulness of articles, which include:
“Water” is words or sentences that are of no value to the reader. If you get rid of the problematic text, the usefulness of the article will only increase. Removing “water” does not affect the general meaning of the text, so for effective promotion it is worth getting rid of it.
Text nausea is determined by the number of keywords used. A large accumulation of key phrases degrades the quality of the content, so it is worth decreasing the frequency or increasing the size of the article. In order to create optimized text, you need to delve deeper into the concept of “nausea”.
The metric that is known to the public as “text nausea” reflects the value and benefits of content for the reader. Excessive accumulation of key phrases does not lead to an increase in page traffic, but to a decrease in traffic. This is due to the peculiarities of the search filters.
In simple words, the frequent repetition of the same key negatively affects the quality of the content. Getting rid of the increased level of nausea is the main task of the author, since this is the only way to make the text as useful as possible, and the site – attractive to users.
Search algorithms divide nausea into two categories: classical and academic. In the second case, the author of the text will need to avoid long words and specific terms. In most cases, such information is difficult to perceive, and its value decreases.
What is classic text nausea? It’s not about the number of tricky phrases here. In this case, we are talking about frequently repeated words. Keys are most often used as such expressions. Key phrases that are written in a harmonious and natural way are still negatively reflected on the quality of the text.
Perespam (frequent mention of the same phrases) complicates the perception of the material, makes the text heavy and difficult to read. A large number of key phrases are striking, so readers will not believe such content. In addition, search bots will not allow you to take the first places in the search results.
You can check the nausea of the text by using special tools. Such resources use the same algorithms for determining the frequency index as search bots. Thus, the copywriter manages to find out how much the finished text is spammed.
In addition to defining nausea, the authors manage to familiarize themselves with the optimal characteristics of the frequency of key phrases. So, copywriters understand that the following percentage values are considered the acceptable norm:
Working on the text for the site is complicated by the fact that the number of printed characters may differ. A copywriter looking for a way to check for text nausea should use dedicated resources. Anti-plagiarism services check nausea at high speed.
For example, a 1000 character article with a 6% nausea rate would be overspammed. Loading such texts is not allowed. By adhering to these parameters, it is possible to create content that the algorithms find useful and informative.
It is imperative to adhere to the norm of nausea of the written text, since the popularity of the page in the search engines depends on it. The content of the article should correspond not only to the topic of the request, but also to the norms of nausea and water content. The percentage of nausea is determined by the number of occurrences of keys, which means that a high rate can be dealt with in several ways.
Optimization of the text is carried out by excluding low-frequency queries from the finished material. Thus, it is possible to get rid of unnecessary repetitions and increase the value of the content. However, it is not always possible to use this method, since the customer rules the ball.
As a second solution, add a few pieces of text and expand the article. The copywriter should pay close attention to the added passages, as keyword nausea will increase with the use of high-frequency keys.
But in this case, you should be extremely careful: a large amount of information does not arouse vital interest. The target audience may not be ready for huge articles, so the quality of filling the resource comes to the fore. Sometimes compression will do great things.
Also worth using:
Seo nausea can be a verdict for your site, so the content preparation should be trusted by professionals agency FabrikaSlov. Studying the articles of competitors will allow you to determine the length of the text and the number of requests.