What is Sugerman’s Slippery Slide?

Reading time: 5 min.

Texts for filling sites are necessary in order to acquaint buyers with the specifics of the work and the benefits of the product. However, the problem with using content is that no one wants to read the sponsored posts.

An advertisement written according to the principle of Sugerman’s “slippery slide” allows you to attract attention and keep it. A well-known copywriter suggested creating texts in a new way, enticing and keeping readers in suspense. Maintaining curiosity – best encourages users to explore the entire text.

Where is the roller coaster used?

Sugerman’s Gorka is a new way to start an article on an intriguing note. Reading the material is like child’s play on playgrounds – going downhill. A child who decides to move out must reach the end without losing enthusiasm and interest. In a way, this is manipulation, but there is no other way out.

Slippery Slide

It would be misleading to believe that this method is used solely for advertising purposes. The method is attractive because it can be applied in other areas of activity. Journalism and writing are not complete without the use of this technique.

Sugerman’s slide allows you to keep the reader in a little tension through the use of various phrases and expressions. A user who stumbles upon an ad post will not be able to resist the temptation and read it from cover to cover.

The author is forced to create intrigue and maintain it throughout the text. You can master this writing method thanks to many years of experience and an excellent understanding of the desires of the target audience. A copywriter, journalist and author of literary works only in this case will be able to retain interest.

How the slippery slide works

The person who has undertaken the creation of an article using the “roller coaster” principle must have good taste and the ability to give a complete answer to the question asked. Moreover, this must be done gently and carefully, since the user who understands that he is being manipulated will leave before the interesting part begins.

Some understatement of the first sentences is intriguing, but at the same time, too long and protracted introductions should be avoided. To grab the attention of readers, you need to heed a few tips:

  1. Enticing headlines. The capacious and intriguing title of the article is the first step towards the target audience. When creating a headline, you need to familiarize yourself with examples of Sugerman’s “slippery slide” and use his guidelines for the best effect.
  2. Illustrations. The choice of attractive images that catch the reader’s eye allows arousing the interest of users in the content of the content. If you abandon vivid illustrations, then the method will cease to be effective. Lack of interest will hide quality text.
  3. Intriguing offers. The beginning of the text is the most important part. The first sentence should be intriguing and interesting. If possible, it should be kept short, but still capacious. The reader’s search for a logical answer to the question “Why?” will stir up curiosity.

It is also worth remembering that the story used should overlap with the theme of the site. The lack of connection between the product being sold and intriguing lines will indicate manipulation, which is unlikely to be to the taste of the target audience.

Make analogies that fit the problem described. An abrupt change of direction is unacceptable, since there is a great chance of losing a devoted reader. Follow your accepted manner of speaking and get a high-quality text on the “roller coaster” principle.

Each element should be in its place, because the success of the created content depends on it. At the end of the text, a potential consumer should not have any questions or doubts. The complete order of thoughts in the reader’s head is the key to your success.

how to start an article

The ability to understand the needs of the target audience is important, as an example of how to start an article will be useless if there is a lack of understanding. An author who has the skill to predict the behavior of the target audience will be able to achieve better results.

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