The presence of a company website indicates that managers have a desire to sell goods or offer services to as many customers as possible. To achieve the result allows the promotion of pages in the search results. If you have done this, it seems that work on the site can be stopped. But it's not.
Reading time: 5 min.
Search engines work according to a certain algorithm, but it is impossible to know all the details of the settings. For this reason, authors need to fulfill the explicit requirements of robots that affect the indexing time of Yandex and Google. To do this, they use a special “ritual”, which will clarify information about the status of the article and improve search results.
Reading time: 5 min.
Search engines have an impact not only on the performance of companies, but also on copywriters. This is due to the fact that the authors need to adapt to the rules that this or that program dictates.The changes have led to the fact that you can notice a huge difference between the texts of 2010 and 2020.
Reading time: 5 min.
Well, your text is ready, and it remains to proofread before submission or placement. This will allow you to detect errors and other inaccuracies that have a detrimental effect on the quality of the content. You should not skip the verification stage, even in cases where there are no professional editing skills. By refusing proofreading, you lose the opportunity to make the text better.
Reading time: 6 min.
Transactional emails are a response to a customer action. They do not contain advertising - they are notifications about completed transactions, adding goods to the cart, receiving an order, the selected delivery method, and so on. The peculiarity of such mailing is that the notification must be sent instantly. The user will be able to verify that the action taken was recorded in the system.
Reading time: 5 min.
The Content Matrix is a tool by which marketers can easily find new topics to post. It needs to be compiled months in advance, gradually adapting to the existing marketing strategy. You will forget that fresh ideas can end – the content plan will be drawn up for several months (from three to 12) in advance.
Reading time: 5 min.
A rookie copywriter resume is the first thing a potential customer will look at when choosing a contractor for their tasks. It should briefly describe the skills, knowledge, skills and achievements. The text is simple and clear, free of grammatical errors. With the help of a portfolio, it is much easier to convince the customer that he is in front of a real professional who can easily complete any task.
Reading time: 5 min.
A quiz is a special business tool designed to help you achieve your goals. These include engaging customers, identifying pain points, handling objections, and increasing sales. To create a quality quiz, you must follow the instructions below.
Reading time: 6 min.
Every owner of a web resource wants it to be filled with beautiful texts. But what is essentially a "beautiful" text? The one that is replete with pretentious, loud phrases that do not carry any meaning?
Reading time: 5 min.
Today it is easy to find a lot of tools that allow you to close deals. The sales script is very popular. It acts as a solid support for sellers, and also provides an opportunity to increase the profit of the organization. In addition, it is a kind of crutch to simplify the work of sales managers. It is difficult for an unenlightened person to understand how to write sales scripts.
Reading time: 5 min.