Who needs ad copywriters and what they do
At first glance, it seems that the work of a copywriter does not require additional effort. The customer sends the assignment, the author will get acquainted with the topic and start writing the text. Correctly composed sentences, entered keys – and the article is ready. But in order to attract customers, you need interesting content. Advertising copywriting is focused on increasing the number of readers, conveying the main idea without unnecessary water. From the first try, few people manage to create truly high-quality articles.
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