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What is speechwriting?

Public speaking scares many people who are not prepared for this kind of activity. Watching famous personalities on television, it seems that each of them has the gift of expressing their thoughts eloquently. Even trivial gratitude to the family gives the impression of talent.

Reading time: 6 min.
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What is Sugerman's Slippery Slide?

Texts for filling sites are necessary in order to acquaint buyers with the specifics of the work and the benefits of the product. However, the problem with using content is that no one wants to read the sponsored posts. An advertisement written according to the principle of Sugerman's "slippery slide" allows you to attract attention and keep it. A well-known copywriter suggested creating texts in a new way, enticing and keeping readers in suspense. Maintaining curiosity - best encourages users to explore the entire text.

Reading time: 5 min.
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Text nausea: the norm and how to measure it

The task of a copywriter is to prepare quality texts for promotion in search engines. Bots of well-known search engines analyze the content of pages and offer users relevant content. In order for the algorithms to consider the content of the site to be relevant to the query, you will have to work a little.

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What is lemmatization

There are many ways to analyze the original test. Many of them take into account the word order in the sentence, grammar structure and content syntax. Before starting to analyze the content, you need to familiarize yourself with the individual words.

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Stationery in the text: how to find and remove

In the official business style, there are stable speech turns – clericalism and speech stamps. They fit perfectly into business letters, official invitations, laws. But in informational texts, such statements are inappropriate. The article will be too bland. Specific terminology and complex phrases will not be clear to the average reader. The text will be uninteresting and most likely not read.

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What is author translation

There is no unambiguous definition of the concept of an author’s translation. Many experts give different explanations for this type of activity. Basically, the author’s translation relates to the topic of cinema. Translations of actors’ speech require a lot of skill and professionalism. You can read various articles on this topic, from which it becomes clear that such translations are a specific area of ​​work.

Reading time: 5 min.
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