What is gonzo copywriting and how to define it?
If you want to understand what gonzo copywriting is, you should look at its origins, which lead to gonzo journalism. This direction in the field of copywriting was inspired by the journalistic style created by Hunter S. Thompson in the 1970s. Gonzo copywriting is a style in which the author personally connects himself with the narrative, he is part of the story, expressing in various ways the desire to captivate his reader through original, vivid images, a bold approach and other techniques. Within the framework of this direction, you will not find template texts, each material creates a whole event, immersing the audience in a world of personal emotions and experiences. Gonzo copywriting today is the talent of telling a story so that it becomes truly alive.
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