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Special metrics help to evaluate the effectiveness of marketers. Some of them (CPA, CPC) are widely known, while others, like Cost per Order, remain undisclosed in marketers' articles. At the same time, the value of "insignificant" metrics deserves the attention of businesses, online store or marketplace owners. What is CPO and how to evaluate it when working is important to talk about, which is what we will do.

The rules and principles that content makers and editors adhere to are the foundation of any blog, media outlet, and other media. Requirements for materials help to clearly formulate the main idea, emphasize ideas, and adhere to a specific point of view. All this is the editorial policy of a publication, agency, or other organization.

Shelf talkers under the product with a brief description play a key role in stimulating sales, increasing interest in the brand and improving the customer experience. Let's take a closer look at what a shelf talker means and what role it plays.

Now, when the market is saturated with various offers, the role of advertising campaigns has increased. To get a stable profit, you need to create a reputation, attract attention to new products and increase recognition. Finding a solution for all the tasks is not easy. An advertising campaign is created taking into account the expectations of the audience and reveals the best sides of the brand. But how to implement the idea? The tools and goals are different, so let's consider them in detail.

When it comes to choosing a service, product, model, many Internet users start their search not from the website where they can order the product, but from reviews. The opinion of those who have already bought and tried it often becomes the second most important factor in making a final decision. Digital marketing is gaining momentum, each company praises its own offer, so it becomes difficult for ordinary buyers to decide on the best option.

Originality has always been valued, and what is happening now is the best confirmation of this. People try to create new solutions to common problems, be it cooking or cleaning the house. The value of an original approach is that life hacks require a minimum of time and effort to use, which is what makes them attractive. TRIZ is rightfully considered the predecessor of modern solutions. It is based on the desire to save resources and the manifestation of creativity. To learn how to use this “secret method”, be a little patient and read the article.

You can write a good and useful text, but what to do next? Of course, you can choose a new topic and continue working, but that's not the point now. Content distribution will help make your article popular and create your own brand. Fortunately, today there are no problems with creating your own strategy and telling all interested readers about your achievement.

There are several ways to protect copyright, and new ones appear every time. The Internet gives us, as users, the opportunity to receive arrays of online data. Creators of unique content protect their creations using special identification marks. Watermark is a well-known and popular way to indicate the official owner.

The lack of clear standards, high organicity and effective promotion - all these are different aspects of using native advertising. Before we delve into this type of advertising in detail, let us focus on the reasons for choosing advanced marketing strategies.

We have already become accustomed to absorbing information from various messengers, and the text of news has turned into a canvas. By adding emoji to their publications, the author tries to “breathe a little life” into the new creation. However, this style is not suitable for serious blogs and news channels. Not all events can be described with emoticons and convey the desired atmosphere.