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Для создания эффективного материала приходится тратить много времени, ресурсов и сил. Повторное использование контента позволяет оптимизировать эти усилия, сохраняя при этом пользу старого материала. Возможно даже расширить охват целевой аудитории, не вкладываясь в создание нового контента. Процесс реструктуризации и повторного использования известен под термином content repurposing. Он помогает экономить силы, эффективно использовать уже готовый ресурс в различных направлениях. Переработка контента увеличивает поисковый трафик. Она также привлекает новых посетителей, помогает поддерживать интерес к бренду, проекту. В статье мы рассмотрим 10 проверенных методов, которые помогут решить вопрос, как повторно использовать контент. Он может и должен оставаться интересным для читателей, принося максимальную пользу в продвижении.

The simplicity of a screenshot is amazing. It is enough to press a few buttons for another user to see visual examples and instructions. But how to take a good screenshot on your devices? Learn the secrets to choose the preferred one - screenshotter settings, uniform design and storage on the device.

Today, it is becoming even more difficult to protect the copyright of a book than before the digital age. Printing is experiencing a complex crisis: paper is becoming more expensive, editorial teams are losing staff, publishing houses are getting fewer opportunities, and stores are closing. The main problem is that pirates can copy a manuscript, text material for free distribution or even completely appropriate the copyright. It is important to study modern opportunities, how to protect PDF without using a certificate and study various complex principles of special systems.

If you want to understand what gonzo copywriting is, you should look at its origins, which lead to gonzo journalism. This direction in the field of copywriting was inspired by the journalistic style created by Hunter S. Thompson in the 1970s. Gonzo copywriting is a style in which the author personally connects himself with the narrative, he is part of the story, expressing in various ways the desire to captivate his reader through original, vivid images, a bold approach and other techniques. Within the framework of this direction, you will not find template texts, each material creates a whole event, immersing the audience in a world of personal emotions and experiences. Gonzo copywriting today is the talent of telling a story so that it becomes truly alive.

Competition in the product market has always been, is, and will be. The sales sector requires business owners to do more than just offer the product as such. A competent approach, analytics, and carefully thought-out marketing are important for making a profit. One of these steps is a product description on the website. However, how to write a product review so as not only to attract the attention of a potential buyer, but also to lead him to a purchase?

The modern world is changing rapidly, and language practice is transforming along with it. Feminitives can be found more and more often in various publications, posts on social networks and news announcements. Such words help to get rid of stereotypes and prejudices. Feminitives are feminine words formed from masculine. As a rule, they indicate representatives of a particular profession, their type of activity. Today, such word forms can be seen in announcements, advertising, they are often used in texts for websites.

The main page of the site is its «face», the first impression that users get when visiting the resource. It is from the main page of the web portal that most visitors begin to get acquainted with the brand, product or service. The further actions of the user, conversion and the person's desire to stay on the site depend on how competently and tenaciously the text is written.

In the field of SEO website promotion, there are many highly specialized concepts that are important for the growth of a resource in a search query and ranking. Anchor text is one of them. Beginner optimizers and website owners wonder what an anchor is, how to use it correctly, and how to enter it into the text structure. To do this correctly, you should first understand the process of creating an anchor hyperlink.

Saving on resource promotion has stepped forward due to the low cost of hosting. The "secret" method of optimizers is no different from the generally accepted one: you need to create a site and write a unique text for better indexing. Then the approach changes, and optimizers create several copies of the original portal. Each new page requires high-quality material. Text duplication is the same secret method that has proven effective. More about this later.

Modern advertising is boring, monotonous and predictable. Not everyone succeeds in getting out of the shadow of competitors, but the search for real opportunities will lead to the use of provocative content. Although this approach should be used with particular caution, it often has a positive effect on demand.