How to draw up TK for a copywriter. What parameters should be taken into account when drawing up the technical specifications. Is it mandatory to give TK to a copywriter. Which is better – to make the task itself or to entrust the SEO specialist?
Among copywriters and other representatives of freelance there is such an expression: “Without TK, the result is HZ”. Which in translation into human language means: there is no clear technical task – the result will be appropriate. And to prevent this from happening, it is necessary to draw up a competent statement of work for a copywriter .
The absence of a task not only unties the hands of the performer, but also leads to further misunderstanding. A copywriter , no matter how cool he is, cannot guess what exactly the customer wants. Therefore, if you want to receive excellent material, prepare a technical task for the copywriter in advance .
If you need to write “seoshnogo” text , you need to consider the requirements of search engines. The main difference between optimized content is the presence of key phrases. It is almost impossible for a customer to make such a statement of work for a copywriter , since a thorough analysis of competitors and the necessary knowledge in the SEO sphere are required here. Therefore, it is better to contact a specialist who knows and knows how to compose a semantic core.
The terms of reference are not just a guide to action. The finished material should have a certain usefulness and value to the reader; it should at least keep the user on the site, at the very least – push him to commit the target action. In addition, website promotion in a search engine is more dependent on the quality of the content. Below we will consider how to make a copy of the copywriter .
You can write text without technical specifications. But what the material will be is a question. Therefore, if you want to get a really worthwhile text, it is better to take care of compiling an understandable and clear statement of work for a copywriter in advance . The task implies not only the availability of technical parameters, somehow key queries. The SEO optimizer must understand the client’s business, know the target audience and goals of the content. Only such a symbiosis will allow you to write an effective text that will be most useful to the reader.
When compiling a statement of work for a copywriter , the following parameters should be considered:
As a TK for a copywriter, one can cite the following example : “Write a selling text using the keywords presented in a separate file. Text size – 2500 characters. The percentage of spam is 45%, water is 15%, uniqueness is 90-95%. Check the text on the Advego.com service. ” Further in the technical task, the customer can provide additional wishes for the material, some facts about the company and the product. It is also important to indicate the subject of the site, the direction of the business.
Do not forget about the structure. An experienced copywriter already knows what the structure of the text should be, but if you want to make some adjustments, you should indicate this in the statement of work. For example, indicate which heading and subheading is needed for the article.
In this article, we tried to consider what the terms of reference are necessary for and how to draw up a statement of work for a copywriter , what parameters should be taken into account when compiling. Entrusting the work of the SEO-optimizer, you can avoid mistakes and misunderstandings with the contractor.
To complete the task, you must:
Only a clear statement of work will allow you to write a good and high-quality article. And you can entrust this work to copywriters with experience from the copywriting agency Fabrika Slov .