One of the most common queries in a search engine among copywriters and business owners is how to write sales texts. Many companies, wanting to increase sales, turn to professional authors with a request to write a good article that will increase sales. But first you need to understand what selling texts are. The main task of this material is to interest the reader and encourage him to take specific actions. However, this is not a guarantee that after reading the site visitor will rush to buy goods or order a service. Selling primarily depends on the quality and price of the product. Plus, it’s worth adding the competent work of sales managers, a convenient and intuitive website interface and other important factors.
In modern business, it is customary to focus on selling content without understanding the simple truth – this is not a panacea. If your product is uninteresting, the audience does not need it, the person will not buy it because of uselessness.
However, to say that such articles do not play any role in the promotion is not entirely correct. First of all, you need to consider the correct spelling of the text. To attract the reader and potential client, the material should be useful, interesting and answer the user’s question.
There are two ways to create content without using the rewrite that will be sold – to figure this out on your own or to entrust the work to a professional. If you want to try your hand at copywriting, you need to decide on the purpose of such content – why write, for whom and where the material will be posted.
The definition of the goal is how to write selling texts correctly, in order to:
It should be understood that good material is designed to answer user questions, solve the problem and remove objections and fears, smoothly leading to the target action.
Particular attention should be paid to the target audience, since all content is directed to it, and only then – for sale. You also need to understand what tasks an article is created for – for publication on a company’s website or on external resources, an e-mail newsletter or a commercial offer. Each channel has its own specifics, so it is important to consider these points. The same applies to how to write a selling post on a social network. It is very important to fit the whole essence of the sentence into a small number of characters.
As soon as the goal is chosen, it is necessary to collect the necessary information, choose a model for writing the article and draw up the structure of the text. Any material is written on the basis of information, especially for narrowly targeted texts. It is best to use several sources; Do not rely on unverified information, forums, reviews. Explore competitors. This will avoid mistakes and write material that will attract attention.
When writing material, you must use one of the formulas of selling texts. It could be:
However, there are about 30 such models. Each of the formulas of the selling text is applicable in one or another case. In this case, there is no ideal scheme, and it is important to try all possible options. For example, AIDA is well suited for commercial offers, “one-page” or e-mail newsletters, and “Offline Deadline-Call” – for short posts.
An example of a selling text is:
Chic Dutch roses by March 8 at a price of 50 hryvnias apiece instead of 100. To order, fill out the form below.
In this case, the formula “Off-Deadline Call” was used. But this formula is not suitable for selling, for example, English courses. Before writing the material, you need to study some more examples of high-quality selling texts that will help you understand which direction to move and which of the schemes to apply. The main thing is not to forget about the goal and potential customers, which will be directed to the text.
Therefore, to the question of how to write a selling text using one or another scheme, no one will give a clear and correct answer.
In addition to defining a schema, the title is of particular importance. If you can’t immediately come up with it, start writing material. As a rule, good and interesting headlines appear in the process. Use numbers if appropriate. Many examples of selling text contain unusual and clickbait headings, since creating such a title is a special art. It should also contain and convey the essence of the material, while forgetting about complexity and floridness. Therefore, before you write a good, selling text for the site, consider a powerful headline.
An example is the title of this article – how to write a selling text. And then the material contains information on how to correctly create such an article.
Any content, regardless of its type, is aimed at the reader. Therefore, before creating a selling structured text, you should know and take into account several important rules:
Pay attention to text formatting – paragraphs and lists are required. It is also important for understanding how to correctly write selling posts on social networks. In addition, structured text looks much more attractive than a solid canvas from a set of phrases.
Writing a good and structured material will not take long if you adhere to the above rules. If you want to try to write a selling article yourself, give a small checklist:
Understanding how to write texts beautifully will allow you to quickly create high-quality material that will increase sales and customer confidence.
But if you want to not only increase sales, but also eliminate the doubts of customers and increase your credibility among competitors, entrust the writing of texts to professionals. Experienced copywriters can easily write material regardless of the level of complexity and topic. You can order texts at our agency by filling out a special order form or by calling the indicated phone number.
We guarantee quality and efficiency!