HOW TO WRITE COOL BLOG COPY THAT WORKS

Reading time: 5 min.

GOOD SITE RANKING AND INDEXING DEPENDS ON A NUMBER OF FACTORS, ONE OF WHICH IS THE CONSTANT UPDATING OF THE CONTENT. ON WEB RESOURCES, SEPARATE PAGES ARE USUALLY CREATED – “USEFUL”, “ARTICLES” OR “BLOG”. IN THIS ARTICLE, WE WILL LOOK AT HOW TO WRITE BLOG TEXT THAT WILL BE USEFUL AND INTERESTING TO SITE VISITORS.

BEFORE YOU START FILLING THE PAGE WITH CONTENT, YOU NEED TO ANSWER THE QUESTION, WHAT IS THE PURPOSE OF A BLOG. IF PROMOTION, THEN YOU NEED TO FOCUS ON SEO-TEXTS . IF ATTRACTING A NEW AUDIENCE, YOU NEED TO UNDERSTAND WHAT INTERESTING YOU CAN TELL IN THE ARTICLES. AND THE MOST IMPORTANT QUESTION – WILL YOU BE ABLE TO WRITE A COMPETENT, INFORMATIVE AND UNDERSTANDABLE TEXT FOR THE AUDIENCE?

IF THE GOAL IS TO PROMOTE THE SITE IN THE SEARCH ENGINE, THEN THIS SHOULD BE THE FOCUS. IT IS ENOUGH TO CHOOSE A COUPLE OF KEYWORDS FOR THE MATERIAL AND WRITE THE TEXT FOR THE BLOG . BUT IF YOU STILL WANT NOT ONLY TO PROMOTE THE SITE, BUT ALSO TO PROVIDE USEFUL, INTERESTING INFORMATION TO READERS, THEN YOU SHOULD FOCUS ON THE CONTENT.

THE FIRST THING TO DECIDE ON IS A BLOG TOPIC. IT IS IMPORTANT THAT THE PUBLICATIONS ARE DIRECTLY RELATED TO THE TOPIC OF THE SITE. IT WILL LOOK STRANGE IF A WEBSITE SELLING COSMETICS CONTAINS ARTICLES ON A CULINARY TOPIC. ALTERNATIVELY, YOU CAN DRAW UP A PUBLICATION PLAN OR SEE WHAT IS RELEVANT AND NEW IN YOUR AREA. THEN WRITING TEXT FOR A BLOG WILL NOT BE DIFFICULT.

TYPES OF ARTICLES FOR BLOG SITE

How to write cool blog copy that works

BESIDES THE FACT THAT YOU NEED TO BE ABLE TO WRITE ARTICLES FOR THE SITE, YOU NEED TO KNOW WHAT TYPES OF CONTENT EXIST. THIS WILL ELIMINATE THE LIKELIHOOD OF FREQUENT REPETITIONS AND PROVIDE AN OPPORTUNITY TO CHANGE THE FLOW OF TEXT INFORMATION.

SO, WHAT DIRECTIONS WILL BE USEFUL AND INTERESTING:

  1. NEWS. ON SOME RESOURCES, YOU CAN SEE A SEPARATE NEWS SECTION. HOWEVER, THE NEWS SHOULD BE RELEVANT, VERIFIED, AND NOT TAKEN FROM THE CEILING. IF YOU HAVE A GOOD NEWS FEED, YOU CAN WRITE REALLY COOL BLOG TEXT OUT OF IT .
  2. EXPERT OPINION. SUBSCRIBERS TO A TECHNICAL SITE WILL LOVE THE ACTION GUIDE. FOR EXAMPLE, HOW TO REINSTALL WINDOWS YOURSELF. GIVE SOME RECOMMENDATIONS, LESSONS WITHOUT GETTING INTO COMPUTER TERMINOLOGY.
  3. REVIEW OF NEW PRODUCTS. FOR SITES SELLING GOODS – JUST A MUST HAVE. AND IF IT IS CLOTHING OR COSMETICS, THEN GOD HIMSELF ORDERED TO TALK ABOUT FASHION TRENDS, THE NEW DIOR COLLECTION, ETC.
  4. STORYTELLING. A POPULAR TYPE OF CONTENT, ESPECIALLY ON SOCIAL MEDIA. FOR EXAMPLE, YOU CAN TELL HOW YOUR COMPANY WAS CREATED, WHAT BARRIERS WERE, FUNNY STORIES, ETC. SHOW THE DOWNSIDE OF YOUR HARSH BUSINESS.
  5. ANSWERS ON QUESTIONS. IT’S GOOD THAT YOU HAVE A FAQ SECTION. BUT IT WILL BE EVEN COOLER IF YOU DEVOTE A SPECIAL ARTICLE TO SOME BURNING ISSUE.

A SEPARATE ART FORM IS INTERVIEWS. ESPECIALLY WILL GO FOR SITES DEDICATED TO CULTURE, SHOW BUSINESS. INTERVIEWING A PERSON FAMOUS IN THEIR FIELD AND WRITING AN ARTICLE ABOUT IT IS AEROBATICS. THE INFLUX OF READERS IS GUARANTEED.

HOW TO ARRANGE AN ARTICLE IN A SECTION

How to write cool blog copy that works

IF YOU HAVE THE KNOWLEDGE AND UNDERSTANDING OF HOW TO WRITE AN ARTICLE FOR A BLOG , THAT’S HALF THE BATTLE. BUT TO DO IT COMPETENTLY, TO STRUCTURE THE FINISHED MATERIAL AND THE INFORMATION ITSELF IS A TASK THAT MAY SEEM DIFFICULT FOR MANY. “WAR AND PEACE” IN AN ABRIDGED VERSION IS UNLIKELY TO INTEREST ANYONE, BUT A BEAUTIFUL PRESENTATION, AN ARTICLE EASY TO READ AND UNDERSTAND – ONLY AN EXPERIENCED AUTHOR CAN HANDLE THIS.

A FEW RULES TO LEARN BEFORE WRITING BLOG ARTICLES :

  1. BREAKDOWN OF MATERIAL INTO BLOCKS. TAKE CARE OF THE SUBHEADINGS SO THAT THE READER KNOWS IF THEY SHOULD TAKE THE TIME TO READ THE ARTICLE OR NOT.
  2. LACK OF A CLICKBAIT TITLE. “APPLYING THIS REMEDY, YOU WILL GET RID OF …”, “SHOCK! A BOY FROM A SMALL TOWN EARNED … “AND OTHERS LIKE THEM. NO NEED TO ANNOY READERS AND SEARCH ENGINES.
  3. ORIGINALITY. TEXT, IMAGES, VIDEO – EVERYTHING MUST BE UNIQUE.

AS A SUPPLEMENT, YOU SHOULD USE QUOTES FROM FAMOUS PEOPLE, GIVE SCIENTIFIC ARGUMENTS, ETC.

ALMOST EVERYONE CAN CREATE A PUBLICATION. THE MAIN THING IS LITERACY, PURPOSE AND UNDERSTANDING OF THE TARGET AUDIENCE. IF YOU WANT TO KNOW HOW TO LEARN HOW TO WRITE BLOG ARTICLES , READ THIS RESOURCE. OR ENTRUST THE WORK TO THE PROFESSIONALS OF THE COPYWRITING STUDIO FABRIKA SLOV . RICH EXPERIENCE, KNOWLEDGE OF WRITING TECHNIQUES AND TECHNIQUES, HOW TO WRITE COOL TEXTS ON A BLOG ARE THE MAIN ADVANTAGES OF THE WRITING TEAM.

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