Creating catchy content is directly related to the analysis of competitors’ texts. From this simple action, you can get the maximum benefit in a short time. If you think that the presence of competitors negatively affects your business, you should reconsider your views.
The filling of the site must first of all correspond to the wishes of customers. Finding out what the target audience wants becomes much easier thanks to familiarization with the offers of competitors. In this case, the study of existing content plays into the hands of the company and facilitates the work of the copywriter.
Collecting information about competitors allows you to identify advantages and disadvantages. This applies not only to the features of your company, but also to applicants for a given target audience. Finding information about opponents allows you to clearly articulate your differences and share them with potential customers.
SEO analysis of the text of a competitor is relevant when it comes to promoting your site in search results. Familiarization with the content of the pages helps to identify “leverage” on future buyers. For simple analytics, you need to pay attention to:
Text analysis at the request of the customer is the first stage of preparing a text image for placement. An objective assessment of the information collected is the key to success, which will allow you to create material and choose words. Subjectivity fades into the background, because in another way it will not be possible to highlight the worthwhile moments.
There are several approaches to exploiting competitor information. The effectiveness of each of them depends on the results of the analysis and the correct application of the information obtained. It is worth paying attention to the more popular options that are used in copywriting are:
It is possible to achieve the desired result in cases of combining the above approaches. The author’s task is to tell about the advantages of cooperation with the customer’s company, to exclude the occurrence of unpleasant situations and to use the competitor’s text as a model.
Work on the material will take more time than the mentioned rewriting of articles. But the results will be much better. Original content will allow you to promote the company’s website in search engines and attract potential customers with its impartiality.
Finding a suitable example of using a competitor’s text is not difficult, because comparison with other companies is in demand. Search results depend on the direction of the business: the larger the group of customers interested in the service, the greater the number of offers.
By applying the advice in practice, it is possible to compile a list of advantages and disadvantages, and after that – to give the “correct” material about the course. Vivid examples of such work are:
In a situation where the offered price is much higher than that indicated in the competitor’s ad, you need to highlight the merits of your offer. For example, the cost of writing texts from a competitor is only $5? Let your price be higher, but the material will be checked by the editor and marketer. Isn’t this an important advantage?
You can hint at the shortcomings of a competitor without direct mention. Quite it is enough to study the proposals of the main industry leaders and compare the features of the work. As advantageous differences, you can use the experience, cooperation with brands and the results of past work in the last month.