UX-copywriting is a relatively new field that has grown in popularity due to the increase in mobile traffic. More and more potential customers are using modern devices to search for services and products. To make it easy to get acquainted with offers, representatives of business sphere are revising the requirements for writing texts.
The goal of preparing materials remains the same: the author must interest the audience in his proposal. An engaging and informative article allows increasing brand awareness and attracting new customers. UX-copywriting allows performing the assigned tasks in a convenient format.
Copywriters adhere to two basic rules while writing materials. First, it is required to build a relationship with potential customers and introduce them to the proposal. Secondly, the proposed text should present a benefit to readers and meet their needs.
The preparation of appropriate material requires taking into account the features that distinguish this type of copywriting from other varieties. Among the key points are the following:
There are similar features in other articles, but in most situations deviations from the proposed algorithm are allowed. In the case of creating content for UX-copywriting, it is necessary to closely monitor the logic and structure. Both parameters are mandatory.
The description of mobile apps differs significantly from the usual texts. UX-copywriter creates a quality guide for new users and highlights the key points. A good text consists of several mandatory sections, including:
The headline is used to introduce the application. Next, the user gets more information from the subheading. Usually it is in small print, but there is no difficulty in reading it. These parts are designed to familiarize the user with the software.
The main information is presented as a list. In this way, it is possible to create a simple and clear description of the application. The amount of information is determined by the copywriter, who does the work. The main task is to provide useful information about the product.
The call to action is the simplest and most necessary element. The button contains information about the ability to access the offer. For apps, use calls to action in the format of “Install”, “Save” or “Download”. Remember that the button is a small box, so you need to select a single word.
A copywriter’s job doesn’t end once the client installs the suggested application. In the future, the writer must take care of making the information available to registered users. To maintain communication between the software provider and the user is used:
Keeping customers interested in a data service or app depends largely on the copywriter’s efforts. The author should describe useful information in a convenient format and take care of easy access to the necessary information. If the user has no questions, the battle against the competition will be won.
The main difference between the texts is the abundance of verbs. In this way the author gives clear instructions to the user to eliminate the error and return to the trouble-free use of the application. Note that it is worth replacing vague expressions with an algorithm of necessary actions.
Minimal water is the second sign of quality text. An experienced UX-copywriter takes this into account and uses the words and phrases that are meaningful. If a part of your text can be deleted, and its quality will not suffer – do it. To increase the usefulness of the text you can use the photo images.
UX-copywriting is a course on relevance, so all the additional elements should appear at the end of the registration or subscription process. Otherwise, animations are simply a distraction.
