What is copywriting rhythm?

Have you ever noticed that some article is easy to read, and some you want to close after the first paragraph? Even short posts can be hard to read. Any text can be colored, so much so that it will be read avidly. The rhythm of the text is what sets the tone for the future article.

In the copywriting environment, this term is replaced by a simpler and more understandable one – readability. Ease, emotions, lack of abstruse words and terms will allow you to read the text from cover to cover. And what is most interesting – the reader will get not only benefit from reading, but also pleasure, a kind of aftertaste.

Why do you need rhythm in the text:

1. It makes it possible to cut off the unnecessary, to place semantic accents and pauses.
2. So that the reader can easily read a voluminous article, regardless of its direction (journalism or teaching material).
3. Well-written text can increase sales several times. After reading, the reader will certainly have a desire to get a product or use a service.
4. So that the most dry facts are perceived easily and naturally.

Any written material should be given time. The text should «lie down» a little, after which it must be re-read. A fresh look allows you to look at the article in a new way and, if possible, remove unnecessary words and phrases.

How to make the text rhythmic?

In order for an article to attract a reader, in the process of writing it must change: emotions were added, and somewhere a fast feed would be replaced by a calmer one. The rhythm of the text is broken if it uses heavy turns, a lot of stamps and water. Therefore, before submitting the material, it must be edited.

Adhering to a few simple rules, while reading the text, the reader will certainly feel the rhythm:

• alternate short sentences with long and medium sentences;
• use bulleted or numbered lists, paragraphs.
• be sure to have headings and subheadings, especially in long articles;
• repeat significant words in the text. To a greater extent, this applies to teaching, scientific or technical materials, where special attention is paid to terminology.

You can feel the rhythm of the text by reading the written material out loud. Or at the stage of its creation. If you feel that it is easy to read, you do not stumble over some phrases or words, there is no desire to reread a separate sentence or paragraph, congratulations – the article came out rhythmic.

How to influence the text with rhythm?

Constant work with texts often leads to creative burnout. Catching the muse and mood is easy enough: take a little time out and just disconnect from work. You can listen to inspiring music, walk in the fresh air. It often happens that at this time the author is visited by interesting thoughts, which then turn into words, and words into text.

You can create a rhythmic article if you use different techniques. These include:

• stressed word;
• torn rhythm;
• build-up;
• use of a dash;
• microexplosion.

But what is noteworthy: the writers who create masterpieces hardly think about the rhythmic component of the text. However, this in no way prevents them from creating works of genius that become classics. For example, Lev Tolstoy, when writing «War and Peace», certainly did not think about such a component as the rhythm of a literary text.

But copywriters have a completely different task – not just to interest the reader, but to push them to a specific target action with the written text.

We hope we were able to reveal to you one of the secrets of writing articles and answer the question of what the rhythm of the text is.