Motivational article, or How to stimulate buyers

Sometimes supply creates demand, and not vice versa. There are different ways to increase the frequency of purchases of a product, and motivational content is one of them. You can attract the attention of your audience without distorting the facts and distorting reality. To do this, you will need to focus on the unique benefits that the buyer may have overlooked.

What you need to know about motivational content

You can stimulate demand for a service or product by compiling a clear and understandable list of arguments in favor of the purchase for buyers. The author needs to conduct his own analysis of the audience and highlight the reasons why they may be interested in the offer. Customer motivation in the text looks like:

• a description of the product’s perfections that attract the attention of a potential buyer;
• a list of compelling arguments emphasizing the benefits of buying and using the advertised product;
• a short summary revealing the positive emotions of the owner.

A motivational article can make the client take a fresh look at the offer. A competent selection of arguments and emphasized benefits help to persuade the consumer to order, register on the site or subscribe.

Features of a motivational article

Preparing a text to attract attention requires careful study of the product. In addition, the copywriter should learn more about potential customers in order to reveal all the important details. A motivational advertising article is:

1. A source of information for the client. A detailed description of the product and its advantages helps to captivate the reader and prepare him for the order. Pay attention to the little things that may be important for your audience.
2. Interrelated arguments. When revealing details, focus on the use of quality evidence. Indisputable facts and details will help lead the client to the purchase. Use simple but convincing arguments, building a “trap”.
3. Lack of pressure. Incentive offers will not bring the expected result. It is very difficult to force someone to buy a product without crossing the line of what is permissible. Use light instructions to increase motivation, avoiding pressure to perform the required action.
4. Your confidence in the result. Products and technologies that seem ineffective to the author cannot be forcibly advertised. Test the product. Compare it with competitors’ offers. Build a logical connection between the customer’s desire and the ability to implement it with the advertised product.
5. Minimize mentions of competitors. It is better not to add an assessment of another product or brand to the article. Minimize mentions of competing companies and avoid harsh criticism of someone else’s idea.
6. Talented description. Little things form the brand’s reputation, so they can be emphasized. However, you should avoid pretentiousness and arrogance in relation to customers and competing companies.

You need to lead the reader to a purchase gently and competently. First of all, plan what the story should be like, and take care of the logical connection between the blocks. Leave the right of choice to the buyer, without depriving him of the seller’s attention. Maintaining a balance in the selection of arguments is the answer to the question of what a motivating advertising article is. 

How to write motivational content for a brand

Nobody gives an exact answer to how to write motivational articles. The author needs to conduct his own research of offers on the market in order to select:

• weighty evidence of uniqueness/usefulness/efficiency;
• indirect logical arguments in favor of purchasing a product;
• the right approach to presenting information.

The ability to write convincingly can be developed. To do this, you need to understand what problems the advertised product can solve. Having studied the expectations of the audience, it is much easier to be aware of where the facts are distorted and where they are competently disclosed. Motivation is a set of perfections of the offer and the system for convincing the client. Focusing on only one component does not bring the desired result. By maintaining a balance between them, you can acquire and develop your motivation skill.