Questions for a copywriter to help him write text

The results of advertising largely depend on the efforts of the copywriter. The author prepares material that answers customer questions and demonstrates the benefits of the purchase. Creating a quality article and getting the attention of clients is not so easy: for this you need to know more about the audience and what the seller wants.

You can find answers to these questions yourself, but the result is unpredictable. The absence of important information affects the quality of the article, which leads to a loss of customer confidence. Tips on what a copywriter needs to ask a client will help you get out of the vicious circle and complete the task perfectly.

Interview with a client: what you need to know

Discussion of details helps the author create a selling text without fear of making mistakes. This is preparation for the main work, so it is worth taking care to conduct a productive dialogue. Among the points that need to be clarified, copywriters prepare questions on the topic:

1. Requirements for the text. The organization of work begins with a conversation about key points: deadlines, inspection features, content requirements. The above affects the method of presenting information and the cost of copywriter services.
2. Descriptions of buyer personas. Selling products to a specific category of customers requires a unique approach. A portrait of potential buyers will help you find out how to submit a description of the service. The copywriter should find out which people are more likely to accept the company’s offer than others.
3. Features of the product (service). It is very difficult to reveal the benefits of using products without familiarizing yourself with the main characteristics. The author needs to understand how the offer differs from others, what advantages are available to customers, and how the product is sold by its main competitors.

You can ask questions to the customer in the form of a questionnaire or discuss the details in person. Thus, the author simplifies the task and creates content after analysing the responses received. In addition, the customer’s wishes become obvious, and in this case there is no need to guess about the content of the text.

What the contractor should know about the product

Deciding what questions to ask the copywriter to the customer is as easy as shelling pears. This is due to the fact that to write a text you need answers to popular questions. The format for presenting information is influenced not only by the characteristics of the audience, but also by:

• location of the material;
• type of page for which text is needed;
• ways to communicate with clients.

The product promotion strategy differs depending on these features. Thus, the company’s subscribers on social networks are not ready to study a huge description, and site visitors are inclined to learn as much as possible about the offer. A copywriter who understands the specifics of the client’s solutions will help fill the needs.

Conducting a survey seems a little strange and wrong. But in reality the situation looks different. An interview with the customer shows that the contractor thoroughly prepares for the transaction and diligently completes tasks. Use dialogue as a way to gain a loyal client and convince him of your professionalism.

Discussion results and how to use them

Discussing the basic requirements allows you to prepare for implementation. A copywriter who does not get lost in conclusions, offers quality services and fulfills his obligations. This approach saves your time and the time of the client who seeks help.

The copywriter uses the results of the order discussion at his own discretion. By sifting out unnecessary data and doubts, it is possible to compile a list of key aspects that influence the interest of buyers. The finished list of requirements for the text consists of the following items:

• detailed overview of the product, including benefits and features;
• description of the audience interested in the service (product);
• the problem that the purchase of the product solves;
• wishes of the customer (style of presentation, place of publication).

The SEO copywriter’s questions to the customer are quite simple, so there are no difficulties in getting answers. The lack of direct instructions creates some problems, so spend more time preparing. Use the tips or make your own notes on how to write quality texts for clients.