Competition in the field of online marketing forces us to look for new ways of promotion. Thus, unique texts are created for websites that are beneficial to the reader. But it is not necessary to stop only at high-quality content. Consider starting to use hidden text.
Companies that have created and fill websites with content have one goal in mind – to attract the attention of the audience. To do this, provide key queries and insert them into materials. The search engine compares the “keys” with the semantic load, and recommends that readers familiarize themselves with the content of the article.
White and black methods are used to promote pages. To answer the question of what hidden text is on a website, it is worth pointing out that this method is risky. Features of materials that are posted on the page but invisible to users are:
Before using hidden text on a website, it is worth assessing the possible risks and benefits. Yes, it will be possible to increase the flow of customers, but how long the traffic will remain high is unknown.
There is no mystery in how text is made invisible. There are several ways to hide material without using additional tools. Among the common options for making hidden text are:
The available options are not limited to this list. The ingenuity of website layout designers has no limits. But it is worth remembering that detected hidden text will entail penalties from the search engine.
A review of the main consequences will help you decide whether to place hidden symbols or abandon black marketing. Which measures will be taken depends on the system where the company’s pages are ranked. But there is no doubt that punishment is inevitable.
A common measure is blocking a publication or website. The severity of the punishment depends on the number of manipulations and the category of “deception.” It is rarely possible to remove the restriction, and to do this, all text is removed from the corporate website.
The next option to be wary of is a decrease in search rankings. This is often done with those sites where hidden text is used especially actively for search engines. A person is unlikely to be able to detect this optimization method, but the search engine quickly identifies the offender.
You can never be sure that hidden text will go unnoticed. Search algorithms check websites to reduce the likelihood of fraud. For this reason, it is better to replace SEO hidden text with:
In order not to search for how to hide or how to view hidden text on the site, use safe promotion methods.