What is a shelf talker: application, types, examples

Shelf talkers under the product with a brief description play a key role in stimulating sales, increasing interest in the brand and improving the customer experience. Let’s take a closer look at what a shelf talker means and what role it plays.

A shelf talker is an advertising material placed on store shelves next to a product to attract the attention of buyers and distinguish the product from competitors. In trade, this format is widely used to inform about promotions, discounts, new products and other offers. Its effectiveness is due to the ability to quickly and unobtrusively convey information to the buyer during the purchase process. The bright and attractive design of the shelf talker immediately catches the eye, helping the product take a special place on the shelf.

Using Shelf Talkers in Stores

Shelf talkers are used in a wide variety of retail outlets, from large supermarkets to small shops. Their main function is to encourage the customer to make a purchase. Most often, this tool is used for the following purposes:

1. Informing about promotions and discounts. A bright sign on the shelf indicating a reduced price attracts attention, helps the customer make a decision and contributes to sales growth.
2. Promotion of a new product. When a brand introduces a new product to the market, this interesting tool helps attract the attention of customers by informing them about the unique properties of the product.
3. Highlighting products during sales. Products participating in promotions are easy to notice thanks to their colorful design, which stimulates customer interest.

Knowing what a shelf talker is, you will be able to convey to the customer not only information about the product, but also evoke positive emotions. Many brands successfully use this format to improve product perception.

Types of shelf talkers

Advertising materials differ in purpose, design and position on the stand. Let’s see what types of shelf talkers there are:

1. Horizontal. The most typical, made in the form of a narrow strip placed on the shelf, focusing attention on a group of goods.
2. Vertical shelf talkers. They are universal for one product, contain more complete information and are located next to the product.
3. Guides. They help visitors move around the departments, emphasizing quality offers.

Such types of design allow you to improve the number of sales and attract customers with visuals.

Examples of effective use of shelf talkers by brands

Many brands have long realized the potential of shelf talkers and what they are, and thanks to understanding the principle of operation, they actively use them in advertising. Let’s take a closer look at the most effective and common options for use.

During sales, stores often use a strip with bright, enticing texts “50% discount” or “Promotion”. This helps to highlight products with a reduced price and encourages the buyer to purchase.

When a new product enters the market, a brand can use an information strip that informs about the unique characteristics of the product. For example, it can say “New series with an improved formula”, which will attract the attention of buyers interested in new products.

Bright and thematic shelf talkers (we discussed above what they are) add atmosphere to the sales area and increase a person’s interest in the product.

Benefits of using shelf talkers

This option for attracting potential customers is becoming increasingly popular among retailers due to its advantages:

• installation does not require much time and allows you to promptly inform customers about new offers;
• bright options stand out among other products on the shelf and help the buyer quickly find the necessary information. And to make it easy to read, you can use a QR code;
• thanks to the correct description, the product can attract the attention of buyers, which, in turn, will increase sales.

The use of original designs for shelf talkers makes it possible to create a positive perception of the brand, strengthening its position in the market.

How to choose and use a shelf talker for your store?

To create an effective result, it is especially recommended to pay attention to the following points:

• use bright colors;
• add a clear call to action;
• place in a prominent place.

With such a tool in the arsenal, the retailer is guaranteed to be able to get a high percentage of sales. Shelf talkers not only attract consumers’ attention to products, but also make a positive contribution to branding, sales and improving the shopping experience.