Conversion Copywriting in Detail

The purpose of using the text determines what type the finished material should acquire. For SEO, it is important to increase page traffic, so the author uses key queries. For LSI, it is important to provide maximum information, so the copywriter fills the article with useful data. Each type of text serves a specific purpose, so you should learn what conversion copywriting is.

Features of texts to increase conversion

Communication with the audience allows you not only to attract attention, but also to get other results – subscribing to a newsletter, making a purchase, providing contacts. For all these purposes, brands use conversion copywriting as a way to:

• tell the client about the available product features;
• collect contacts of site visitors;
• maintain communication with potential consumers.

Modern text writing techniques allow you to achieve this goal. They encourage the reader to make a decision and agree to the offer. To fulfill the intended plan, we recommend that you familiarize yourself with the rules for preparing to write a conversion article.

Preparing to write articles to increase conversion

You can fight for the attention of customers in different ways, but this does not affect the need for a preparatory stage. The success of the campaign depends on the results of the work done. Experts share tips on how to write conversion text for a well-known brand and a new company:

• conduct an in-depth study of the target audience to determine their problem and possible solutions;
• define what action the buyer should take: subscribe to the newsletter, sign up for a webinar or provide contacts;
• examine the customer’s path from getting to know the product to ordering it from the company.

Careful preparation allows you to obtain basic information that can be used when writing the text. Having determined what the potential client wants, it will be easier for you to offer the best solution.

Content of the selling text

Upon completion of the first stage, it becomes clear who will read your text and how you can write conversion articles. The beginning of work on the material includes a comparison of the user’s needs and the capabilities of your product. To answer, you need to thoughtfully approach the description of:

1. Advantages. You provide a service that allows you to save time or distribute efforts.
2. Problems. The feeling that the client’s requirements are taken into account by the company is worth a lot. Thanks to this, it is possible to hold the visitor’s attention.
3. Benefits. Do not confuse them with advantages. A benefit is something that the client receives immediately. For example, what is conversion in business or copywriting.

The placement and design of the title affects the result. The company’s task is to attract the visitor’s attention to solving his problem. A catchy title usually consists of 5-6 words or up to 60 characters.

The final stage of writing the text

Mistakes that beginners make are not always obvious. Replacing benefits with advantages and vice versa is only one of them. In addition, authors forget about working with objections. Forecasting client questions is formed through in-depth research of the potential audience. Thanks to this, you will learn how to influence their opinion.

Implementation of the idea, that is, launching an advertising campaign, allows you to test several versions of the text at the same time. Distribute funds so that the number of uses of the material is approximately the same. After completing the testing, compare the results of the campaigns.

It is never too late to learn how to write a conversion text. To better predict the results, it is recommended to consider:

• what category of users the campaign is prepared for – new or regular;
• how well known your brand is among potential buyers;
• who will receive your letters – “cold” or “warm” audience.

Using a conversion text is not possible without additional tools. Modern services offer to get acquainted with the data obtained after testing. Creating the next campaign will be more effective if the results of the previous one are processed correctly.

Use copywriting to increase conversions, using several techniques for this. Social proof, surprise and intrigue are the most effective.