Provocative Content for Advertising – A Good Idea?

Modern advertising is boring, monotonous and predictable. Not everyone succeeds in getting out of the shadow of competitors, but the search for real opportunities will lead to the use of provocative content. Although this approach should be used with particular caution, it often has a positive effect on demand.

Writing a provocative text and using it correctly is a whole science. The history of advertising shows that not all ideas were implemented correctly and achieved the expected success. Nevertheless, provocation is quite effective if the marketer really understands what he is doing and what to expect from his decision.

Provoking the audience and advertising opportunities

It is not often possible to choose the right moment to publish a provocative ad. Black humor and the use of content from the “Adult” category will not appeal to all potential clients. Why do companies provoke the audience? The reason is that provocative content can:

• attract the attention of potential consumers;
• go viral and turn the brand into a mega-popular project;
• improve the company’s reputation by receiving traffic.

The goal of any post is to expand the audience to the maximum possible levels. The choice in favor of provocation is justified by the refusal to hide in the shadow of niche competitors. In addition, launching a campaign “on the edge” allows you to talk about the offer, attract leads and receive applications.

How to use provocative content

It is easy to answer the question of what provocative content is. It is a fairly effective tool for advertising a product. A product promotion campaign can make a brand widely known and attract many interested customers. The number of potential customers who will become real buyers depends on the choice of strategy. Now businesses use one of the following solutions:

1. Provocative advertising. Publishing a post or creating a suitable visual allows you to get a portion of attention. Posting puns, erotic content and “trolling” are popular technologies for combating competition.
2. Newsjacking. Current news attracts readers’ attention for some time. You can use the trend to your advantage by creating suitable advertising. The purpose of writing a text is not only to emphasize the advantages of the offer, but also to highlight problems.
3. Trends. Adapting a relevant meme to the requirements of your business is becoming a real science. Modern companies choose the appropriate visual part and create a provocative slogan. At the same time, they manage to gain a foothold in the market due to the distribution of the chosen meme on the Internet.
4. Parody sites. Filling pages with content supported by ideas of classical marketing is a bad idea. But using the same approaches with a little irony allows you to attract organic traffic to the site.
5. Non-standard SMM. Most consumers are tired of cliches and standard texts. Making it clear that real people with their own emotions are providing services helps you stand out from the crowd. The audience will appreciate the benefits of a new type of communication in a matter of weeks.

How to write the right provocative text? Unfortunately, there are no simple and effective guides for business. Companies get out of the situation, taking into account the preferences of customers and their capabilities.

Features of provocative advertising

The market situation stimulates the use of original methods. Marketers can choose the right moment to publish provocative content for their social networks. At the same time, you shouldn’t cross the line between advertising and unreasonable use of news for promotion too much. The end result does not justify rudeness, segregation and harsh advertising moves.

It is difficult to predict the effect that a blog with ironic notes will have. An entrepreneur must remain a worthy candidate and support his audience. You should not ignore honest customer comments. Listen to the opinions of buyers in order to pleasantly surprise them in a new advertising campaign.

Only you can decide whether you need to make provocative content and what result is possible.