Where and how to buy reviews and is it worth doing: working with reviews correctly

When it comes to choosing a service, product, model, many Internet users start their search not from the website where they can order the product, but from reviews. The opinion of those who have already bought and tried it often becomes the second most important factor in making a final decision. Digital marketing is gaining momentum, each company praises its own offer, so it becomes difficult for ordinary buyers to decide on the best option. Then studying the opinions of other people comes to the rescue. The more positive reviews there are about a product, the more likely it is that a potential client will choose it. Therefore, a popular solution to declare the advantages of your product and increase potential customers’ trust in the brand is to buy reviews.

How Reviews Affect Sales. Important points

Any company, store, service that people don’t say anything about is unlikely to be very popular. If everything works well and is of high quality, praise and gratitude are a natural reaction. Visitors and potential clients are more loyal to the brand if they see that it is in demand and has a good reputation. The words of other people work as a psychosocial factor, motivating a person who has visited the site to make a purchase or place an order.

Real reviews from real customers can help a company build a marketing strategy correctly, learn its strengths and weaknesses through the eyes of customers, pay attention to product categories that are in greater or lesser demand, and receive interesting suggestions for improvement. If you don’t know how to ask a customer to leave a review, you can contact a copywriter who will write it.

How to buy reviewsand where is the best place to do this

To purchase reviews, many companies use the services of copywriters or special services. You can place an order in several places:

1. On a freelance exchange. This is the cheapest option: you get a specified number of short texts with opinions about a product or service. You can leave a request for writing on services for checking uniqueness and SEO indicators for copywriters. There are a lot of authors in such places.
2. Special services. They not only write, but also post the results of their work. The standard scheme is full prepayment. The administration of such portals undertakes to provide short positive texts-reviews and enter them on several popular sites. Managers will tell you how to order positive reviews in the required quantity and deposit funds.
3. Agencies. This is a more expensive but reliable way to make a name for yourself through buyers’ opinions on numerous portals, Google maps, top review sites. This ensures maximum credibility and the style of a “live person”.
4. Bloggers’ opinions. Popular personalities on social networks often review products on their pages. This approach to ordering a review is expensive, but highly effective.

If there is still no consensus on whether you should buy reviews for your company, weigh all the pros and cons of such a decision, ask your colleagues, read expert opinions and try. When the product is not yet promoted, it will not be superfluous to track who writes opinions and on which services, neutralize the negative with patient, attentive and extremely tactful answers.

It is not worth thinking that website visitors and Internet users do not know how to identify fake reviews. There is a clear division between the “live” style and the same type of mechanical replies. The latter, even in a positive way, immediately arouse suspicion and reduce the company’s rating.

Characteristic features of low-quality custom reviews:

• many comments in a short period of time (easy to see if the date is set automatically when added);
• strange customer accounts (monotype of names, discrepancy between the location of the user and the store he writes about, the same, “fresh” registration date of the user);
• the same length of the comment (3-5 sentences) and similar meaning.

In order for comments to be useful for your business, you need to constantly monitor what is being written about you on the Internet. This will not only contribute to a more in-depth analysis of your capabilities and advantages. A timely response to a negative response can work in the long term and show visitors that the company pays attention to the opinions of the audience.