{"id":3173,"date":"2024-12-09T19:08:48","date_gmt":"2024-12-09T16:08:48","guid":{"rendered":"https:\/\/fabrika-slov.com\/?p=3173"},"modified":"2024-12-10T18:20:27","modified_gmt":"2024-12-10T15:20:27","slug":"o-chem-molchat-marketologi-cost-per-order-i-ego-znachenie","status":"publish","type":"post","link":"https:\/\/fabrika-slov.com\/uk\/o-chem-molchat-marketologi-cost-per-order-i-ego-znachenie\/","title":{"rendered":"\u041f\u0440\u043e \u0449\u043e \u043c\u043e\u0432\u0447\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438? Cost per Order \u0442\u0430 \u0439\u043e\u0433\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u041e\u0446\u0456\u043d\u044e\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0440\u043e\u0431\u043e\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0456\u0432 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u044e\u0442\u044c \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043c\u0435\u0442\u0440\u0438\u043a\u0438. \u0427\u0430\u0441\u0442\u0438\u043d\u0430 (CPA, CPC) \u0448\u0438\u0440\u043e\u043a\u043e \u0432\u0456\u0434\u043e\u043c\u0430, \u0456\u043d\u0448\u0430 \u044f\u043a Cost per Order \u043d\u0435 \u0432\u0438\u0441\u0432\u0456\u0442\u043b\u044e\u0454\u0442\u044c\u0441\u044f \u0443 \u0441\u0442\u0430\u0442\u0442\u044f\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0456\u0432. \u041f\u0440\u0438 \u0446\u044c\u043e\u043c\u0443 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u00ab\u043d\u0435\u0437\u043d\u0430\u0447\u043d\u0438\u0445\u00bb \u043c\u0435\u0442\u0440\u0438\u043a \u0437\u0430\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0454 \u043d\u0430 \u0443\u0432\u0430\u0433\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0430 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u0430\u0431\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0443. \u041f\u0440\u043e \u0442\u0435, \u0449\u043e \u0442\u0430\u043a\u0435 CPO \u0442\u0430 \u044f\u043a \u0439\u043e\u0433\u043e \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u0442\u0438 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0440\u043e\u0431\u043e\u0442\u0438, \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0438, \u0449\u043e \u043c\u0438 \u0439 \u0437\u0440\u043e\u0431\u0438\u043c\u043e.<\/span><\/p>\n<h2><b>\u0420\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430 \u0442\u0430 \u0456\u043d\u0448\u0456 \u0434\u0435\u0442\u0430\u043b\u0456<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3174 alignright\" src=\"https:\/\/fabrika-slov.com\/wp-content\/uploads\/2024\/12\/screenshot_9-300x193.png\" alt=\"Cost per Order\" width=\"451\" height=\"290\" srcset=\"https:\/\/fabrika-slov.com\/wp-content\/uploads\/2024\/12\/screenshot_9-300x193.png 300w, https:\/\/fabrika-slov.com\/wp-content\/uploads\/2024\/12\/screenshot_9.png 373w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0414\u0430\u043d\u0456 \u043f\u0440\u043e \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0442\u043e\u0432\u0430\u0440\u0443 \u0430\u0431\u043e \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c\u0441\u044f \u0443 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u0445 CPO. \u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u0446\u0456\u0439 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u043c\u043e\u0436\u043d\u0430 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0433\u0440\u043e\u0448\u0435\u0439 \u0456\u0437 \u0431\u044e\u0434\u0436\u0435\u0442\u0443 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430. \u0412\u0430\u0436\u043b\u0438\u0432\u043e, \u0449\u043e \u0443 \u0446\u044c\u043e\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0456 \u043c\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0443\u0432\u0430\u0437\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u0430 \u0443\u0433\u043e\u0434\u0430 \u2013 \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0437\u0430\u044f\u0432\u043a\u0438, \u043f\u0456\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044f, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e. \u0406\u043d\u0448\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u044e\u0442\u044c \u0441\u0445\u043e\u0436\u0443 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e, \u0430\u043b\u0435 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0434\u0456\u0457.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041c\u0435\u0442\u0440\u0438\u043a\u0430 CPO \u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0440\u043e\u0437\u0440\u0430\u0445\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u0437\u0430 \u043f\u0440\u043e\u0441\u0442\u043e\u044e \u0444\u043e\u0440\u043c\u0443\u043b\u043e\u044e: \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044e \u043f\u043e\u0434\u0456\u043b\u044f\u044e\u0442\u044c \u043d\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043d\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0422\u0430\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c \u043c\u043e\u0436\u043d\u0430 \u043e\u0446\u0456\u043d\u0438\u0442\u0438, \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0456 \u043e\u0431&#8217;\u0454\u043c\u0438 \u0432\u0438\u0442\u0440\u0430\u0447\u0435\u043d\u0438\u0445 \u0442\u0430 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u0438\u0445 \u043a\u043e\u0448\u0442\u0456\u0432. \u0427\u043e\u043c\u0443 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0440\u043e\u0431\u0438\u0442\u0438 \u0446\u0435\u0439 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a? \u0417\u043d\u0430\u0447\u0435\u043d\u043d\u044f CPO \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0435:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043e\u0446\u0456\u043d\u043a\u0430 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a CPO \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0437\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u043e\u044e \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u044f\u0442\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043e\u0446\u0456\u043d\u043a\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u0430\u043d\u0430\u043b\u0456\u0432, \u0449\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0443 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0432\u0438\u0433\u043e\u0434\u0443 \u0432\u0441\u0456\u043c \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0430\u043c \u043b\u0430\u043d\u0446\u044e\u0436\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0443, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0447\u0438 \u0432\u0435\u0431-\u043c\u0430\u0439\u0441\u0442\u0440\u0456\u0432, \u044f\u043a\u0456 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/span><\/p>\n<h2><b>\u0427\u0438\u043d\u043d\u0438\u043a\u0438, \u0449\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u0456\u0441\u0442\u044c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u041e\u0446\u0456\u043d\u044e\u0432\u0430\u043d\u043d\u044f Cost per Order \u043d\u0435 \u0434\u0430\u0441\u0442\u044c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043d\u0430 \u0432\u0441\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f, \u0430\u043b\u0435 \u043f\u0456\u0434\u0448\u0442\u043e\u0432\u0445\u043d\u0435 \u0434\u043e \u043f\u043e\u0448\u0443\u043a\u0443 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f. \u0429\u043e\u0431 \u0437\u043c\u0456\u043d\u044e\u0432\u0430\u0442\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f, \u0441\u043b\u0456\u0434 \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0447\u0438\u043d\u043d\u0438\u043a\u0438, \u044f\u043a\u0456 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0456\u0432.<\/span><\/p>\n<h3><b>\u041d\u0456\u0448\u0430 \u0442\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0438 \u0440\u0438\u043d\u043a\u0443, \u0434\u043b\u044f \u043a\u043e\u0442\u0440\u0438\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u043d\u0438\u0439 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0439 \u0446\u0438\u043a\u043b \u043f\u0440\u043e\u0434\u0430\u0436\u0443, \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u044c \u0432\u0456\u0434 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0456\u0432. \u0426\u0435 \u043e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u043e \u0442\u0438\u043c, \u0449\u043e \u043c\u0456\u0436 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435\u043c \u0456 \u043f\u043e\u043a\u0443\u043f\u0446\u0435\u043c \u043d\u0435\u043c\u0430\u0454 \u043f\u0440\u043e\u043c\u0456\u0436\u043d\u0438\u0445 \u043b\u0430\u043d\u043e\u043a. CPO \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0442\u0430 \u0439\u043e\u0433\u043e \u0442\u043e\u0447\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0456\u0432, \u0449\u043e \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u044e\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0438, \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0438 \u0442\u0430 \u0456\u043d\u0448\u0456.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0420\u0456\u0432\u0435\u043d\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457 \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f, \u0456 \u0446\u0435 \u0444\u0430\u043a\u0442. \u0429\u043e\u0431 \u0437\u043c\u0435\u043d\u0448\u0438\u0442\u0438 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f, \u043c\u043e\u0436\u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0440\u0456\u0434\u0448\u0435. \u0410\u043b\u0435 \u0437 \u0432\u0438\u0441\u043e\u043a\u043e\u044e \u0439\u043c\u043e\u0432\u0456\u0440\u043d\u0456\u0441\u0442\u044e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456 \u043f\u043e\u0431\u0430\u0447\u0430\u0442\u044c \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430, \u044f\u043a\u0438\u0439 \u0432\u043a\u043b\u0430\u0434\u0430\u0454 \u0431\u0456\u043b\u044c\u0448\u0435 \u0433\u0440\u043e\u0448\u0435\u0439 \u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044e. \u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434 \u0440\u0456\u0432\u043d\u043e\u0432\u0430\u0433\u0438 \u043c\u0456\u0436 \u0432\u0438\u0442\u0440\u0430\u0442\u0430\u043c\u0438 \u0442\u0430 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u043c, \u0442\u043e\u043c\u0443 \u0437\u043d\u0438\u0436\u0443\u0432\u0430\u0442\u0438 CPO \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0440\u043e\u0437\u0443\u043c\u043d\u043e.<\/span><\/p>\n<h3><b>\u0422\u0438\u043f \u0442\u043e\u0432\u0430\u0440\u0443 (\u043f\u043e\u0441\u043b\u0443\u0433\u0438)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0420\u043e\u0437\u0440\u0430\u0445\u043e\u0432\u0443\u0432\u0430\u0442\u0438 CPO \u043c\u043e\u0436\u043d\u0430, \u044f\u043a\u0449\u043e \u0442\u043e\u0432\u0430\u0440 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454 \u0434\u0435\u043a\u0456\u043b\u044c\u043a\u043e\u043c \u043a\u0440\u0438\u0442\u0435\u0440\u0456\u044f\u043c. \u0412 \u0456\u043d\u0448\u0438\u0445 \u0432\u0438\u043f\u0430\u0434\u043a\u0430\u0445 \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u043d\u0435 \u043f\u0440\u0438\u043d\u0435\u0441\u0435 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0445 \u0434\u043e\u0445\u043e\u0434\u0456\u0432. \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0442\u0430 \u043f\u043e\u0441\u043b\u0443\u0433\u0438, \u044f\u043a\u0456 \u043f\u0440\u043e\u0434\u0430\u0454 \u0431\u0456\u0437\u043d\u0435\u0441, \u043c\u0430\u044e\u0442\u044c \u0431\u0443\u0442\u0438:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043e\u0440\u0456\u0454\u043d\u0442\u043e\u0432\u0430\u043d\u0456 \u043d\u0430 \u0448\u0438\u0440\u043e\u043a\u0443 \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0456 \u0441\u0435\u0440\u0435\u0434 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0456 \u0432 \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0456 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u0446\u0456\u043d;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u0438\u0441\u044c \u0443 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u0440\u0435\u0433\u0456\u043e\u043d \u043a\u0440\u0430\u0457\u043d\u0438.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u041a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u0456 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0443 \u0441\u0444\u0435\u0440\u0456 B2B, \u0442\u0430\u043a\u043e\u0436 \u043d\u0435 \u043e\u0442\u0440\u0438\u043c\u0430\u044e\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432, \u043f\u0440\u043e\u0432\u0456\u0432\u0448\u0438 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a.<\/span><\/p>\n<h3><b>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043d\u0430\u043b\u0438<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u041e\u0446\u0456\u043d\u0438\u0442\u0438 \u0432\u043f\u043b\u0438\u0432 \u0432\u0438\u0431\u0440\u0430\u043d\u0438\u0445 \u043a\u0430\u043d\u0430\u043b\u0456\u0432 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 CPO. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442\u044c \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f, \u0449\u043e\u0431 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0438 \u0432\u0456\u0434 \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u0434\u0436\u0435\u0440\u0435\u043b\u0430. \u041f\u0456\u0441\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u0431\u0440\u0430\u0442\u0438 \u0442\u0456 \u043d\u0430\u043f\u0440\u044f\u043c\u043a\u0438, \u0443 \u044f\u043a\u0456 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0432\u043a\u043b\u0430\u0434\u0430\u0442\u0438 \u043a\u043e\u0448\u0442\u0438 \u0434\u043b\u044f \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443. \u0414\u043b\u044f \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0432\u0438\u0433\u0456\u0434\u043d\u0438\u0445 \u043a\u0430\u043d\u0430\u043b\u0456\u0432 \u0456\u043d\u043e\u0434\u0456 \u0434\u043e\u0441\u0438\u0442\u044c \u043f\u043e\u0431\u0456\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u0433\u043b\u044f\u0434\u0443 \u043d\u0430 \u043a\u043e\u0436\u0435\u043d \u0437 \u043d\u0438\u0445:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430: \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432, \u0430\u043b\u0435 \u0431\u0435\u0437 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0430\u0454 \u043d\u0438\u0437\u044c\u043a\u0443 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430: \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 \u0437\u043c\u043e\u0436\u0435 \u0432\u0438\u0431\u0440\u0430\u0442\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u0430\u043b\u0435 \u043d\u0435\u0432\u043c\u0456\u043b\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u043d\u043e\u0432\u0443 \u0432\u0441\u0435 \u043f\u0441\u0443\u0454;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0431\u0430\u043d\u0435\u0440\u043d\u0430: \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0454\u0442\u044c\u0441\u044f \u0432\u0435\u043b\u0438\u043a\u0438\u043c\u0438 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f\u043c\u0438, \u0430\u043b\u0435 \u043d\u0435\u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0430 \u0447\u0435\u0440\u0435\u0437 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u043b\u043e\u043a\u0443\u0432\u0430\u043b\u044c\u043d\u0438\u043a\u0456\u0432;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO: \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u0446\u0456\u043d\u0430 \u0442\u0430 \u0434\u043e\u0432\u0433\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438, \u0430\u043b\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0454 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e\u0457 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0422\u0430\u043a\u043e\u0436 \u043c\u0430\u0439\u0442\u0435 \u043d\u0430 \u0443\u0432\u0430\u0437\u0456, \u0449\u043e \u0448\u0432\u0438\u0434\u043a\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u043d\u0435\u0433\u0430\u0440\u0430\u043d\u0442\u043e\u0432\u0430\u043d\u0456 \u0439 \u0437\u0430 \u0432\u0438\u0441\u043e\u043a\u0438\u0445 \u0440\u0438\u0437\u0438\u043a\u0456\u0432.<\/span><\/p>\n<h2><b>\u042f\u043a \u0432\u043f\u043b\u0438\u043d\u0443\u0442\u0438 \u043d\u0430 CPO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0417\u043c\u0435\u043d\u0448\u0438\u0442\u0438 \u0437\u0431\u0438\u0442\u043a\u0438, \u044f\u043a\u0456 \u0437\u0430\u0437\u043d\u0430\u0454 \u0431\u0456\u0437\u043d\u0435\u0441, \u043d\u0435\u043b\u0435\u0433\u043a\u043e, \u0430\u043b\u0435 \u0437\u0430 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e\u0457 \u0437\u0430\u0432\u0437\u044f\u0442\u043e\u0441\u0442\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0437&#8217;\u044f\u0432\u043b\u044f\u0442\u044c\u0441\u044f. \u0414\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u043f\u0430\u043c&#8217;\u044f\u0442\u0430\u0439\u0442\u0435 \u043f\u0440\u043e CPO, \u0449\u043e \u0446\u0435 \u0456 \u044f\u043a\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438, \u0449\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 \u043d\u044c\u043e\u0433\u043e. \u041d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u043a\u0440\u043e\u043a \u2013 \u0432\u0438\u0431\u0456\u0440 \u043a\u0440\u0430\u0449\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0437:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u043a\u0430\u043d\u0430\u043b\u0456\u0432 \u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u0446\u0442\u0432\u0430 \u0437 \u0456\u043d\u0444\u043b\u044e\u0454\u043d\u0441\u0435\u0440\u0430\u043c\u0438.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0424\u043e\u0440\u043c\u0430, \u044f\u043a\u0443 \u0432\u0438 \u0432\u0438\u0431\u0438\u0440\u0430\u0454\u0442\u0435 \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0443 \u0437 \u0456\u043d\u0448\u043e\u044e \u043b\u044e\u0434\u0438\u043d\u043e\u044e, \u043c\u0430\u0454 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0442\u0438 \u0457\u0457 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0430\u043c. \u0429\u043e \u0442\u0430\u043a\u0435 CPO \u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443? \u0417\u0430\u0433\u0430\u043b\u044c\u043d\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u043d\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u0442\u043e\u043c\u0443 \u043d\u0430\u0433\u043e\u043b\u043e\u0441 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0440\u043e\u0431\u0438\u0442\u0438 \u043d\u0430 \u0432\u0456\u0434\u0440\u0430\u0437\u0443 \u0434\u0432\u0430 \u043d\u0430\u043f\u0440\u044f\u043c\u043a\u0438.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041e\u0446\u0456\u043d\u044e\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0440\u043e\u0431\u043e\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0456\u0432 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u044e\u0442\u044c \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043c\u0435\u0442\u0440\u0438\u043a\u0438. \u0427\u0430\u0441\u0442\u0438\u043d\u0430 (CPA, CPC) \u0448\u0438\u0440\u043e\u043a\u043e \u0432\u0456\u0434\u043e\u043c\u0430, \u0456\u043d\u0448\u0430 \u044f\u043a Cost per Order \u043d\u0435 \u0432\u0438\u0441\u0432\u0456\u0442\u043b\u044e\u0454\u0442\u044c\u0441\u044f \u0443 \u0441\u0442\u0430\u0442\u0442\u044f\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0456\u0432. \u041f\u0440\u0438 \u0446\u044c\u043e\u043c\u0443 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u00ab\u043d\u0435\u0437\u043d\u0430\u0447\u043d\u0438\u0445\u00bb \u043c\u0435\u0442\u0440\u0438\u043a \u0437\u0430\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0454 \u043d\u0430 \u0443\u0432\u0430\u0433\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0430 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u0430\u0431\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0443. \u041f\u0440\u043e \u0442\u0435, \u0449\u043e \u0442\u0430\u043a\u0435 CPO \u0442\u0430 \u044f\u043a \u0439\u043e\u0433\u043e \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u0442\u0438 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0440\u043e\u0431\u043e\u0442\u0438, \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0438, \u0449\u043e \u043c\u0438 \u0439 \u0437\u0440\u043e\u0431\u0438\u043c\u043e.<\/p>\n","protected":false},"author":1,"featured_media":2723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"uk","enabled_languages":["ru","en","uk"],"languages":{"ru":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true},"uk":{"title":true,"content":true,"excerpt":true}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cost per Order \u0456 \u0439\u043e\u0433\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f - Fabrika Slov<\/title>\n<meta name=\"description\" content=\"\u0424\u0430\u043a\u0442\u043e\u0440\u0438, \u044f\u043a\u0456 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 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