{"id":3173,"date":"2024-12-09T19:08:48","date_gmt":"2024-12-09T16:08:48","guid":{"rendered":"https:\/\/fabrika-slov.com\/?p=3173"},"modified":"2024-12-10T18:20:27","modified_gmt":"2024-12-10T15:20:27","slug":"o-chem-molchat-marketologi-cost-per-order-i-ego-znachenie","status":"publish","type":"post","link":"https:\/\/fabrika-slov.com\/en\/o-chem-molchat-marketologi-cost-per-order-i-ego-znachenie\/","title":{"rendered":"What Marketers Don’t Tell You? Cost Per Order and Its Meaning"},"content":{"rendered":"

Special metrics help to evaluate the effectiveness of marketers. Some of them (CPA, CPC) are widely known, while others, like Cost per Order, remain undisclosed in marketers’ articles. At the same time, the value of “insignificant” metrics deserves the attention of businesses, online store or marketplace owners. What is CPO and how to evaluate it when working is important to talk about, which is what we will do.<\/span><\/p>\n

Calculation of the metric, the meaning of the indicator and other details<\/b><\/h2>\n

\"Special<\/p>\n

Data on the cost of ordering a product or service is displayed in the CPO metrics. Thanks to this information, you can calculate how much money from the budget “goes” to attract one client. It is important to note that in this context, a real transaction is implied – a purchase, an application, a connection, a partnership. Other indicators show similar information, but they reflect the cost of the target action.<\/span><\/p>\n

The CPO metric in marketing is calculated using a simple formula: the costs of an advertising campaign are divided by the number of new clients. This way, you can evaluate how much the funds spent and received correspond. Why do you need to make this calculation? The importance of CPO is as follows:<\/span><\/p>\n