{"id":3096,"date":"2024-09-19T21:07:35","date_gmt":"2024-09-19T18:07:35","guid":{"rendered":"https:\/\/fabrika-slov.com\/?p=3096"},"modified":"2024-09-27T18:51:43","modified_gmt":"2024-09-27T15:51:43","slug":"nativnaya-reklama-osobennosti-polza-i-varianty-ispolzovaniya","status":"publish","type":"post","link":"https:\/\/fabrika-slov.com\/en\/nativnaya-reklama-osobennosti-polza-i-varianty-ispolzovaniya\/","title":{"rendered":"Native advertising: features, benefits and options for use"},"content":{"rendered":"
The lack of clear standards, high organicity and effective promotion – all these are different aspects of using native advertising. Before we delve into this type of advertising in detail, let us focus on the reasons for choosing advanced marketing strategies:<\/span><\/p>\n <\/p>\n Natives bring more benefits than it may seem. The first to use it was John Deere – the owner of Deere & Company. His “jeans” in the print media brought a solid income and popularity to the equipment. Given that marketers continue to develop long-used approaches, interest in such promotion is always at a high level.<\/span><\/p>\n To tell about a product, two types of advertising are used: open, when the audience is directly told to buy, and hidden. The second is of more interest, because the principle of influencing the reader\/viewer is not fully understood. The following features of ads will help answer the questions:<\/span><\/p>\n The attitude towards recommended products differs from what readers think about the advertised services. In the first case, advice is perceived as a hint, and in the second – a direct call to action. It is not surprising that the audience is inclined to the adaptive advertising format.<\/span><\/p>\n Social networks have contributed to the development of the marketing method. Bloggers often share their experiences and recommend certain products. In addition to providing recommendations in text format, they record conversational videos with loyal descriptions. To get the most out of it, choose the appropriate option. Modern types of native advertising include:<\/span><\/p>\n Accumulated fatigue from banners requires the implementation of new solutions. Native advertising copes with this task perfectly – this is the one that explains in simple words the importance of buying a certain product or ordering services. Track whether the audience is interested in making decisions to achieve your goal.<\/span><\/p>\n Brand profiles on social networks are already dedicated to your work, therefore, they can be used to select the best strategy. Create your own log with test results, and draw the right conclusions about the effectiveness of this or that type of native advertising.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" The lack of clear standards, high organicity and effective promotion – all these are different aspects of using native advertising. Before we delve into this type of advertising in detail, let us focus on the reasons for choosing advanced marketing strategies.<\/p>\n","protected":false},"author":1,"featured_media":2686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["ru","en","uk"],"languages":{"ru":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true},"uk":{"title":true,"content":true,"excerpt":true}}},"acf":[],"yoast_head":"\n\n
Native advertising and its differences from other types<\/b><\/h2>\n
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Types of native advertising<\/b><\/h2>\n
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