{"id":2909,"date":"2024-01-10T18:28:33","date_gmt":"2024-01-10T15:28:33","guid":{"rendered":"https:\/\/fabrika-slov.com\/?p=2909"},"modified":"2024-01-10T19:27:56","modified_gmt":"2024-01-10T16:27:56","slug":"izmeneniya-sfery-kopirajtinga-ili-chto-zhdet-kopirajterov-v-2024-godu","status":"publish","type":"post","link":"https:\/\/fabrika-slov.com\/en\/izmeneniya-sfery-kopirajtinga-ili-chto-zhdet-kopirajterov-v-2024-godu\/","title":{"rendered":"Changes in the field of copywriting, or What awaits copywriters in 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The developments of artificial intelligence have brought the first results, which made us think about the future of copywriting. Interestingly, this issue worries not only content authors, but also business owners. Among the common requests from copywriters and customers are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">whether neural language models could deprive authors of their income;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to what extent the generated text meets the requirements of the algorithms;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">what effect do articles written using AI have?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Based on this list of fears, you can make a forecast for copywriting for the next months. Spoiler: in reality, the situation does not look as stalemate as many people imagine it to be. The attention of the main characters in the sphere is attracted by changes, and it is necessary to prepare appropriate solutions.<\/span><\/p>\n<h2><b>Could language models put copywriters out of work?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2910 alignright\" src=\"https:\/\/fabrika-slov.com\/wp-content\/uploads\/2024\/01\/screenshot_3-300x168.jpg\" alt=\"\u0422\u0440\u0435\u043d\u0434\u0438 \u043a\u043e\u043f\u0456\u0440\u0430\u0439\u0442\u0438\u043d\u0433\u0443\" width=\"513\" height=\"287\" srcset=\"https:\/\/fabrika-slov.com\/wp-content\/uploads\/2024\/01\/screenshot_3-300x168.jpg 300w, https:\/\/fabrika-slov.com\/wp-content\/uploads\/2024\/01\/screenshot_3.jpg 591w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The first question can be answered in two words: no, this will not happen. Arguments to confirm the opinion have also been prepared, and among them are the following:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text quality. AI headline generation is based on the algorithm&#8217;s ability to predict the required content. In other words, this means that technology looks at a problem in terms of available materials. Copywriters can try to develop a topic that is tailored to the reader&#8217;s desires.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interesting content of links. Search engines also use algorithms to identify low-quality content. Thanks to training bots to identify generated articles, the list of requirements for authors has been supplemented with new ones. Now you need to check the text to confirm the human writing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page indexing. Checking content with search algorithms determines not only uniqueness, but also the way it is written. This now means that detecting AI&#8217;s handwriting results in lost placement on search results pages.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Copywriting in 2024 will continue to generate income for performers, and for websites \u2013 customer traffic. The principles of writing remain unchanged, but copywriters need to check social media content using AI. Special tools have already been created for this.<\/span><\/p>\n<h2><b>Compliance of the generated text with the requirements of bots<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Search engine algorithms have always been demanding, but there is no sign of easing. Now developers are diligently creating new approaches to assessing quality. In addition, you need to remember the optimization rules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copywriting trends show that next year you will need to spend time on this again. The approach to creating material and videos has not changed too much, but some changes are difficult to ignore:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emphasis on practical value. New clients don\u2019t open an article without real evidence. To do this, you will need to consider cases and prepare arguments in favor of the purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Immersion effect. Product demonstrations require subscribers to be completely immersed in the environment of use. To do this, copywriters are recommended to work on the content of their newsletters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reputational image. The cancellation policy also affected the way lyrics were written. People want to work with proven companies that have proven their reputation with their work.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Taking this into account, the generated articles are inferior to those written by a person with education. Copywriting 2024 will remain in demand in the market. It is difficult for the algorithm to explain such details, which is why the texts do not bring the required conversion.<\/span><\/p>\n<h3><b>The impact of generated articles on the reader<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Preparation of texts by a marketer has some advantages when comparing the result with the work of AI. Yes, the algorithm continues to learn, and the increased attention of users has a direct impact. But at the same time, there is something that is not available to generated materials &#8211; the human factor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Writing texts by machine leads to a loss of value. Copywriting trends 2024 show that analyzing a number of articles on a given topic makes the content less useful. In fact, the finished material turns into separate sentences written under pressure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It remains difficult to answer what awaits copywriters in 2024. The success of the activity is influenced by the presence of experience and skill in correctly presenting information.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The developments of artificial intelligence have brought the first results, which made us think about the future of copywriting. Interestingly, this issue worries not only content authors, but also business owners.<\/p>\n","protected":false},"author":1,"featured_media":2220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["ru","en","uk"],"languages":{"ru":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true},"uk":{"title":true,"content":true,"excerpt":true}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What awaits copywriters in 2024 - Fabrika Slov<\/title>\n<meta name=\"description\" content=\"Can language models deprive copywriters of their jobs - The impact of generated articles on the reader \u25bc Useful articles about copywriting \u279c Tips from FabrikaSlov agency professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabrika-slov.com\/izmeneniya-sfery-kopirajtinga-ili-chto-zhdet-kopirajterov-v-2024-godu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What awaits copywriters in 2024 - Fabrika Slov\" \/>\n<meta property=\"og:description\" content=\"Can language models deprive copywriters of their jobs - The impact of generated articles on the reader \u25bc Useful articles about copywriting \u279c Tips from FabrikaSlov agency professionals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabrika-slov.com\/izmeneniya-sfery-kopirajtinga-ili-chto-zhdet-kopirajterov-v-2024-godu\/\" \/>\n<meta property=\"og:site_name\" content=\"&quot;Fabrika Slov&quot; 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