{"id":2819,"date":"2023-10-17T11:37:46","date_gmt":"2023-10-17T08:37:46","guid":{"rendered":"https:\/\/fabrika-slov.com\/?p=2819"},"modified":"2023-10-17T11:46:06","modified_gmt":"2023-10-17T08:46:06","slug":"kartochki-tovarov-kak-optimizirovat-straniczy","status":"publish","type":"post","link":"https:\/\/fabrika-slov.com\/en\/kartochki-tovarov-kak-optimizirovat-straniczy\/","title":{"rendered":"Product cards: how to optimize pages?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Potential customers evaluate offers by examining product cards. For this reason, it is worth spending a little time on writing descriptions correctly. In addition, an effective standard for filling out cards will help attract the attention of search engines. But first things first.<\/span><\/p>\n<h2><b>What is a product card<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2820 alignright\" src=\"https:\/\/fabrika-slov.com\/wp-content\/uploads\/2023\/10\/screenshot_28-300x176.png\" alt=\"SEO text in the product card\" width=\"392\" height=\"230\" srcset=\"https:\/\/fabrika-slov.com\/wp-content\/uploads\/2023\/10\/screenshot_28-300x176.png 300w, https:\/\/fabrika-slov.com\/wp-content\/uploads\/2023\/10\/screenshot_28.png 555w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Product descriptions on the website include a list of characteristics, brand name and cost. Thanks to a brief overview, the client learns what to be prepared for and evaluates the quality of the product. But it&#8217;s worth remembering a few points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">product card \u2013 an SEO page that is needed to promote an online store;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the more products in stock, the more additional pages you need to create;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the description of the offers, among other things, contains key queries.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To avoid creating a description with many useless parts, you should study the main components in advance. Thanks to this, the card will serve to attract customers and increase positions in search results.<\/span><\/p>\n<h2><b>Components of product cards for SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO text in the product card determines the success of optimization. The challenge comes down to writing a description that is useful both to the reader and to the search algorithms. It\u2019s not easy to meet the needs of people and bots, but the following components will help improve your overall ranking.<\/span><\/p>\n<h3><b>Micro markup<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These elements point the search bot to the product image, price and description. The standard used for markup is Schema.org. The information specified in the micro markup will be displayed in the snippet. A small preview is shown on the screen after entering a query in the search bar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding how to do SEO optimization for a product card is not difficult. Large city stores are showing other sellers ways to improve their positions. Study your competitors&#8217; techniques to get your share of buyers&#8217; attention.<\/span><\/p>\n<h3><b>Meta tags<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are four main meta tags: title, description, h1 and keywords. Each of them is needed for SEO promotion of the product card. When creating these elements, you need to consider several features:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title. 70 characters of text must include a description of the main characteristics. You cannot list them separated by commas or in parentheses, and do not put a period at the end.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description. The purpose of this text is to expand the title of the article. No repetitions. The maximum length is 160 characters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H1. The main heading should be used in the card. It should not be supplemented with punctuation marks other than commas and colons.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords. Keywords in the product card are invisible to visitors, but are needed for the search algorithm. The page will move along them.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For convenience, you can create automatic templates. They are used to save time when you have to fill out hundreds of cards of the same type using the same model. It is worth considering that the title of products on one site must be unique.<\/span><\/p>\n<h2><b>\u201cBreadcrumbs\u201d: what they are and how to use them<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO text for a product card is not the only optimization method. You can use linking to direct readers between pages. This technique is called \u201cbreadcrumbs\u201d because the user:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">moves from section to section using prepared pointers;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gets the opportunity to open a category and select another product;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">follows a certain algorithm that is provided on the site.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To move between sections and pages, you need to make all links clickable. This will allow the visitor to freely move around the site and add purchases to the cart. In addition, opening the card will lead to exploring other sections with offers.<\/span><\/p>\n<h2><b>How to create the right card<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Additional tools allow you to spend a minimum of time on page design. Some of them (for example, Schema.org) are free to use. Platforms for creating website pages also offer to create your own template for easy filling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to analyze cards with SEO text at least once a month. Of course, when preparing new products, it is also recommended to conduct an audit. This is due to the fact that the site\u2019s position in search results depends on two assessments at once: the convenience of the resource and competent design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To rank highly with customers and search algorithms, follow these proven tips:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create an attractive design. Page design plays an important role, because a site that is not well-thought-out looks repulsive. You won&#8217;t be able to get rid of this without a nice modern design.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on convenience. Page linking is SEO optimization of the product card. Buyers who access the site from a mobile browser do not have to search for the intricacies of placing an order. Make sure your audience can use your offers easily and comfortably.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO optimization is important. A well-thought-out proposal design also includes the required text indicators from the description. You can find useful recommendations in a minimum of time, and you will be able to see the results after analyzing the indicators.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Correct description of the product, an example of which is described above, will improve site ranking and increase conversion. The success of an online store depends on three pillars: convenience, design and optimization. Using the recommendations, you will be able to create product cards and get the expected results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Potential customers evaluate offers by examining product cards. For this reason, it is worth spending a little time on writing descriptions correctly. In addition, an effective standard for filling out cards will help attract the attention of search engines. But first things first.<\/p>\n","protected":false},"author":1,"featured_media":2822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["ru","en","uk"],"languages":{"ru":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true},"uk":{"title":true,"content":true,"excerpt":true}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO optimization of the product card - \u201cFabrika Slov\u201d<\/title>\n<meta name=\"description\" content=\"Components of a product card for SEO - How to create the right card \u25bc Useful articles about copywriting \u279c Tips from FabrikaSlov agency professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabrika-slov.com\/kartochki-tovarov-kak-optimizirovat-straniczy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO optimization of the product card - \u201cFabrika Slov\u201d\" \/>\n<meta property=\"og:description\" content=\"Components of a product card for SEO - How to create the right card \u25bc Useful articles about copywriting \u279c Tips from FabrikaSlov agency professionals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabrika-slov.com\/kartochki-tovarov-kak-optimizirovat-straniczy\/\" \/>\n<meta property=\"og:site_name\" content=\"&quot;Fabrika Slov&quot; 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