{"id":2154,"date":"2022-01-17T12:47:05","date_gmt":"2022-01-17T09:47:05","guid":{"rendered":"https:\/\/fabrika-slov.com\/?p=2154"},"modified":"2022-01-17T13:10:22","modified_gmt":"2022-01-17T10:10:22","slug":"kak-sostavit-brif-kopirajtera","status":"publish","type":"post","link":"https:\/\/fabrika-slov.com\/en\/kak-sostavit-brif-kopirajtera\/","title":{"rendered":"How to write a copywriter brief"},"content":{"rendered":"
A copywriting brief is a questionnaire in which the customer answers the questions posed. This is a great way to provide as much information about a company, product or service as you need to write a quality article.<\/p>\n
TOR and brief are slightly different. In the first case, the requirements for future work are described \u2013 the number of characters, the percentage of uniqueness, the theme and seo parameters, the deadline. When one project includes several texts, the brief is filled out once. Terms of reference must be drawn up for each article. The brief is most often needed for:<\/p>\n
The questionnaire will contain enough information to create an article that attracts the target audience.<\/p>\n
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It is difficult to find a suitable form for a brief. Each company that creates texts develops its own list of questions that authors need to work. If the article types differ, you can create multiple briefs online. The more questions in such questionnaires, the more likely it is to write a text that is ideally adapted to the needs of the company.<\/p>\n