{"id":2154,"date":"2022-01-17T12:47:05","date_gmt":"2022-01-17T09:47:05","guid":{"rendered":"https:\/\/fabrika-slov.com\/?p=2154"},"modified":"2022-01-17T13:10:22","modified_gmt":"2022-01-17T10:10:22","slug":"kak-sostavit-brif-kopirajtera","status":"publish","type":"post","link":"https:\/\/fabrika-slov.com\/en\/kak-sostavit-brif-kopirajtera\/","title":{"rendered":"How to write a copywriter brief"},"content":{"rendered":"

A copywriting brief is a questionnaire in which the customer answers the questions posed. This is a great way to provide as much information about a company, product or service as you need to write a quality article.<\/p>\n

TOR and brief are slightly different. In the first case, the requirements for future work are described \u2013 the number of characters, the percentage of uniqueness, the theme and seo parameters, the deadline. When one project includes several texts, the brief is filled out once. Terms of reference must be drawn up for each article. The brief is most often needed for:<\/p>\n