{"id":1537,"date":"2020-12-16T19:26:46","date_gmt":"2020-12-16T16:26:46","guid":{"rendered":"https:\/\/fabrika-slov.com\/?p=1537"},"modified":"2020-12-24T19:14:52","modified_gmt":"2020-12-24T16:14:52","slug":"kak-pisat-novosti-sovety-kopirajteram","status":"publish","type":"post","link":"https:\/\/fabrika-slov.com\/en\/kak-pisat-novosti-sovety-kopirajteram\/","title":{"rendered":"How to write news. Tips for copywriters"},"content":{"rendered":"

News on the websites of companies is not the last. They can generate the interest of a potential client just like blog articles. And in order to interest the reader, the news should not only be interesting: it should be informative and be useful for the reader. But before we tell you how to write interesting and useful news, let\u2019 take a look at what it is.<\/p>\n

News is fresh, relevant information received from you or from other reliable sources. And in order not to forget important aspects of presenting information, you need to answer the main questions: What? Where? When? Why? How?<\/p>\n

\"how<\/p>\n

Writing news, like other texts, also contains structure. You must adhere to it in order to get interesting and exciting material. It depends on how the published material will be perceived by the reader. The structure of the enticing news article is as follows:<\/p>\n

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  1. Heading. As in articles, it should be catchy, intriguing and nudging the reader to read the text to the end. The main thing is that the title matches the topic covered in the news.<\/li>\n
  2. Lead. In other words, a short description, an announcement of the event to which the material is devoted. Actually, this is where you need to answer the questions written above.<\/li>\n
  3. Content. Here are the details of what is happening.<\/li>\n
  4. Background. Or help. Usually written at the end, as a background to events.<\/li>\n<\/ol>\n

    How to write a news story to hit the target? Those. caught the reader\u2019s attention. We need a bright headline. But it all depends on the situation, the described event. It can be either a standard heading (for example, information about the exchange rate), or containing intrigue. Sometimes the title uses a question (for example, \u00abWhat will the New Year 2021 bring?\u00bb Or \u00abWhat tariff will be set for the services consumed?\u00bb, Etc.).<\/p>\n

    Types of news<\/h2>\n

    Today, when digital technologies rule the world, many new types of news have emerged. It can be short notes in two lines, and the traditional presentation of the material. Before you write news on the site, you need to know what types there are. These include:<\/p>\n