{"id":1382,"date":"2020-09-30T10:54:35","date_gmt":"2020-09-30T07:54:35","guid":{"rendered":"https:\/\/fabrika-slov.com\/?p=1382"},"modified":"2021-11-16T22:55:28","modified_gmt":"2021-11-16T19:55:28","slug":"kak-napisat-prodayushhij-reklamnyj-tekst","status":"publish","type":"post","link":"https:\/\/fabrika-slov.com\/en\/kak-napisat-prodayushhij-reklamnyj-tekst\/","title":{"rendered":"How to write sales ad copy"},"content":{"rendered":"

Who writes the ad content? What are the requirements for texts for promotion? Four types of advertising texts used in copywriting. How to write marketing content correctly.<\/p>\n

How to write sales ad copy<\/h2>\n

The main purpose of an advertisement is to present and promote a product. Examples include commercials, product descriptions, magazine articles, etc. It is also important to understand another point \u2013 who is writing the advertising copy. In most cases, a copywriter can do this job. But in some companies, the creation of text for advertising can be entrusted to a full-time marketer.<\/p>\n

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Good, quality content should be meaningful and express a clear vision of the firm. Interestingly, many words are not needed to create an advertising text: sometimes one short phrase is enough to convey the whole point.<\/p>\n

According to market research, it takes a second for a person to notice an ad. This means that the content should be interesting, capacious and convey the idea. Therefore, experienced marketers and copywriters know how to write an advertising text.<\/p>\n

Structure and requirements for an ad<\/h3>\n

Advertising text is created based on the site where the material will be published. Newbies in copywriting who want to try their hand at this field hardly know how to write advertisements. And here it is very important to know the structure of such a text.<\/p>\n

The most common type of ad for advertising is the classic article structure:<\/p>\n