{"id":1299,"date":"2020-08-27T15:07:09","date_gmt":"2020-08-27T12:07:09","guid":{"rendered":"https:\/\/fabrika-slov.com\/?p=1299"},"modified":"2020-12-04T13:25:08","modified_gmt":"2020-12-04T10:25:08","slug":"chto-takoe-smm-kopirajting","status":"publish","type":"post","link":"https:\/\/fabrika-slov.com\/en\/chto-takoe-smm-kopirajting\/","title":{"rendered":"What is SMM-copywriting?"},"content":{"rendered":"

Social marketing, also known as SMM (Social Media Marketing), is one of the areas of Internet marketing that works to attract customers from social networks. It appeared relatively recently – 3-4 years ago. However, it has already gained incredible momentum, since here not only the text matters, but also the visual. An SMM copywriter is engaged in writing texts for accounts, groups, pages in social networks. We will talk about what social marketing is and what an SMM copywriter is in our material.<\/span><\/p>\n

Writing text content for a social network is a little more difficult than writing an article for a website. Why is that? To write a post to an account or a group on a social network, you need to know the target audience and speak its language. Dry texts are not interesting to anyone. And it is not always necessary to write an Instagram post for all 2,200 characters. Sometimes a couple of catchy phrases and a cool video or photo are enough.<\/span><\/p>\n

In SMM, it is very important to build trust with subscribers, and only then sell. The first and foremost task of an SMM marketer is to make friends with the audience.<\/span><\/p>\n

Strategy is very important in SMM. Only after thinking it through, you can start creating a page and filling it with content. The strategy consists of such points as:<\/span><\/p>\n